Head of Sales (Remote)

EQL Edtech; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

EQL Edtech is seeking a strategic Head of Sales to lead and optimise the sales function of a pioneering international school. This role involves driving inbound sales, building a high-performing global team, and collaborating cross-functionally to enhance customer experience. The ideal candidate will possess a strong background in B2C sales, CRM expertise, and a passion for reshaping education.

Benefits

Fully remote, flexible working environment

Competitive salary and equity package

Opportunities for senior leadership growth

Diverse and talented global team

Qualifications

• 3+ years of experience leading B2C inbound sales or B2B SMB sales.
• Proven track record of improving sales funnels and CRM processes.
• Strong personal sales skills with the ability to coach teams.

Responsibilities

• Own and optimise the full inbound sales process from leads to closing.
• Grow and develop a global sales team with clear KPIs.
• Ensure a seamless customer experience from first contact to onboarding.

Skills

Sales Leadership

Data-driven problem solving

Communication

Job description

Head of Sales

Location: Remote (Preference for CET or similar time zones)

About bina

bina is a fast-growing, digitally native international school for 4–12 year olds. We’re on a mission to deliver AI-powered precision education at scale - personalised, high-quality learning for every child, anywhere in the world.

We've grown 4.5x year-over-year and reached $2M ARR, serving families in over 35 countries. And we’re just getting started: with just 10,000 students, we’ll hit $116M ARR - that’s just 0.25% of the US homeschooling market alone.

We’re operating at the forefront of a $100B+ private education industry, with strong tailwinds including a $71.4B ESA (Education Savings Account) market. The opportunity to reshape education is massive, and we’re building the team to do just that.

About the Role

We’re looking for a hands-on, ambitious, and strategic Head of Sales to lead our Sales function through its next phase of growth. The initial focus will be driving results directly - owning and optimising our inbound sales funnel and closing deals - while laying the foundations for a high-performing global sales team.

You’ll work closely with leadership, marketing and growth teams to build scalable processes, sharpen conversion, and ensure every prospective family has a seamless and high-touch experience.

What You’ll Do

Sales Leadership & Execution

• Own and optimise the full inbound sales process from lead to close
• Actively engage with prospective families and lead by example in sales performance
• Track, improve and report on key metrics: closing rate, call attendance, time to close, team productivity
• Create compelling sales materials and improve CRM usage and workflows

Funnel & Performance Optimisation

• Analyse conversion metrics across every stage of the funnel
• Identify gaps and lead targeted experiments to improve outcomes
• Collaborate with marketing/growth teams to align efforts and priorities

Team Building & Development

• Grow and develop a high-performing global sales team (3-4 new hires within the first 6-9 months)
• Provide clear KPIs, coaching and support to drive individual and team success
• Build a strong, positive team culture focused on impact, growth, and family-centric service

Cross-Functional Collaboration

• Ensure smooth handovers from Sales to the Learning Success team
• Maintain seamless customer experience from first contact to onboarding

Business Development & Outbound Growth

• Once the inbound engine is running smoothly, lead outbound growth efforts, including:
• B2C campaigns
• B2B2C partnerships (e.g., relocation firms, remote work orgs, education consultants)
• Strategic partnerships with NGOs and ESA programs

Key Goals

• Increase conversion rate from SQL to signed contract by 20%
• Increase intro call attendance by 20%+
• Reduce average closing time through funnel improvements
• Define and elevate team performance metrics
• Ensure high satisfaction within the Sales team and among stakeholders

What We’re Looking For

• 3+ years of experience leading B2C inbound sales (or B2B SMB with high-touch sales), ideally in fast-paced environments
• Proven track record of owning and improving sales funnels and CRM processes
• Strong personal sales skills - you close deals, coach teams, and set high standards
• Excellent communicator and data-driven problem solver
• Experience in international education is a bonus, but not required
• Experience in B2C/B2B SaaS, especially with a mission/impact focus, is highly valued

What You’ll Get

• A fully remote, flexible working environment with a global team
• A meaningful mission: shaping the future of education for children worldwide
• A diverse and talented team, already educating students across 35+ countries
• A competitive salary and equity package
• The chance to make a measurable impact and grow into a senior leadership role

How to Apply

bina has appointed EQL EdTech as its exclusive recruitment partner for this position. All applications and enquiries will be managed by the EQL EdTech team on bina’s behalf.

Submit your CV and a tailored cover letter via EQL’s application portal on this advert
If you're not sure and would like to chat first - contact us here - https://www.eqledtech.com/contact

Want to explore more about bina? Start here: www.thebinaschool.com