Head of Retail Brand, Creative & Experiential Strategy

Citi; New York (NY); On-site; USD 164,000 - 245,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k)

Job summary

Citi is seeking a visionary SVP – Retail Brand, Creative & Experiential Strategy in New York to lead brand storytelling across Retail Banking and Citigold. You will shape creative platforms, coach teams, and collaborate with Citi Wealth and top agencies to deliver bold, resonant campaigns that elevate the Citi brand across physical and digital spaces.

The role requires a track record of excellence in multi-channel brand leadership, executive presence, and the ability to drive measurable growth

Qualifications

• Bachelor’s degree required; Master’s/advanced degree a strong plus.
• 10–12+ years of progressive brand, creative, and advertising leadership experience.
• Experience with leading creative/advertising agencies or world-class client-side brand management.

Responsibilities

• Serve as the central Creative SME across US Retail businesses and Citigold Marketing.
• Direct end-to-end creative platform activation and oversee brand narratives across channels.
• Coach teams and agencies on inspiring briefs and high-craft productions.
• Partner with Citi Wealth & enterprise brand teams and external agencies to deliver breakthrough work.
• Develop omnichannel brand strategies that connect physical and digital experiences.

Skills

Creative leadership

Brand strategy

Agency leadership

Executive presence

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Advertising, Fine Arts, Communications, Design, or related field

Job description

Citi is seeking a visionary SVP – Retail Brand, Creative & Experiential Strategy in New York to lead brand storytelling across Retail Banking and Citigold. You will shape creative platforms, coach teams, and collaborate with Citi Wealth and top agencies to deliver bold, resonant campaigns that elevate the Citi brand across physical and digital spaces.

The role requires a track record of excellence in multi-channel brand leadership, executive presence, and the ability to drive measurable growth