Head of Programmatic (Fully Remote)

Directive Consulting; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks a Senior Programmatic Lead to own the expansion of programmatic offerings and drive the strategic vision for SaaS and B2B brands. You will steer the growth of our programmatic capabilities with a remote-first, fast-moving team.

You will collaborate across departments to define KPIs, analyze campaigns, and foster relationships with DSPs and partners to deliver measurable client growth, including budgets over $50k per month.

Qualifications

• 7+ years in programmatic roles with 2+ years in people management.
• Experience driving programmatic growth for B2B/SaaS with monthly budgets over $50k.
• Hands-on DSP expertise across major platforms (TTD, DV360, Nexxen).

Responsibilities

• Collaborate cross-functionally to align programmatic initiatives with business objectives.
• Establish KPIs and analyze campaign performance for client growth.
• Manage relationships with programmatic partners and vendors.

Skills

Leadership & People Management

Programmatic Growth Strategy

Cross-functional Collaboration

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

• Own the expansion of Programmatic service offerings and drive strategic vision.
• Develop and execute programmatic strategies to enhance digital advertising capabilities.

Responsibilities:

• Collaborate cross-functionally to align programmatic initiatives with business objectives.
• Establish KPIs and analyze campaign performance for client growth.
• Manage relationships with programmatic partners and vendors.

Qualifications:

• 7+ years in programmatic roles with 2+ years people management.
• Experience driving programmatic growth in B2B/SaaS with budgets over $50k/month.
• Hands-on DSP expertise, with preference for TTD, Nexxen, and DV360.

Directive Consulting

Directive Consulting is a leading B2B performance marketing agency that uses Customer Generation to drive real revenue for SaaS and B2B brands. The company is remote-first, fast-moving, and elite, hiring people who challenge the status quo.