Head of Product Marketing (Director)

Twitch; San Francisco (CA); On-site; USD 250,000 - 340,000; Full time

Job summary

Twitch is seeking a Director, Head of Product Marketing to build and elevate our global PMM function from the ground up. You will lead a proactive marketing engine that drives platform-wide value for creators and viewers.

Reporting to the CMO, you will translate complex platform mechanics into clear creator narratives, scale a world-class team, and partner with Product, Engineering, Data Science, and GTM to solve discovery and monetization challenges.

Qualifications

• 10+ years of relevant, high-growth consumer tech or creator platform experience.
• 5+ years leading and scaling high-performing cross-functional teams.

Responsibilities

• Define the core value proposition of Twitch's product ecosystem for creators and viewers.
• Architect and lead a world-class PMM team with clear accountability and high-impact bets.
• Translate platform roadmaps into creator value narratives and monetization strategies.
• Partner with Product, Design, Engineering, Data Science, and GTM to align on roadmaps.
• Turn marketing into a native platform feature with data-backed insights.

Job description

• Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver
• In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams.
• You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off “launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships
• Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork
• Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income
• Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges
• Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals
• Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals
• Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers

10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teamsRadical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at themExceptional Written and Narrative Rigor: The ability to distill complex, highly technicalDemonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituationOperational Courage: High agency, bias for action, and the comfort to say “no” to low-impact feature launches in order to protect team focus and prioritize company-defining bets