Director, Head of Product Marketing

Twitch; Seattle (WA); Presencial; USD 187.000 - 253.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, Vision & Disability

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Descripción de la vacante

Twitch is seeking a Director, Head of Product Marketing to build and lead a global PMM function from the ground up. You will connect Marketing with Product, Engineering, Data Science, and Go-To-Market teams to drive continuous lifecycle adoption and creator economics.

You will translate complex roadmaps into clear, creator-focused narratives and shape strategic partnerships. This role offers multiple US locations including Seattle, San Francisco, Irvine, and New York.

Formación

• 10+ years in high-growth consumer tech, creator economy platforms, or two-sided marketplaces.
• Deep empathy for creators and communities in online ecosystems.
• Mastery of two-sided platform economics and creator unit economics.
• Strong written and narrative capabilities to distill complex concepts.

Responsabilidades

• Arch Global PMM: lead and scale a world-class product marketing team.
• Define creator value narratives and monetize platform tools to boost earnings.
• Partner with Product, Design, and Engineering to address platform-wide discovery challenges.
• Bridge Product to Partnerships and BD to align features with recruitment and retention goals.
• Champion data-backed market and audience insights across verticals.
• Turn marketing into a native platform feature with user-facing messaging that adds value.

Conocimientos

Experience 10+ yrs

Creator empathy

Two-sided platforms

Written & narrative rigor

Operational courage

Descripción del empleo

About Us

Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

About Us

Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and X, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About The Role

Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.

In this role, you will define the core value proposition of Twitch's product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You'll build systems that move beyond one-off \"launch day hype\", anchoring your strategy in continuous lifecycle adoption and creator unit economics. You'll ensure that our community understands the deep why behind our tools before the what even ships.

You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.

You Will

• Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.


• Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch's breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.


• Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.


• Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.


• Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.


• Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers

You Have

• 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.


• Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.


• Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.


• Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical


• Operational Courage: High agency, bias for action, and the comfort to say \"no\" to low-impact feature launches in order to protect team focus and prioritize company-defining bets

Perks

• Medical, Dental, Vision & Disability Insurance


• 401(k)


• Maternity & Parental Leave


• Flexible PTO


• Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9298

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

US, WA, Seattle - Annually

$187,000-$252,900 USD

US, CA, San Francisco - Annually

$205,700-$278,200 USD

US, NY, New York - Annually

$205,700-$278,200 USD

US, CA, Los Angeles - Annually

$187,000-$252,900 USD

US, CA, Irvine - Annually

$187,000-$252,900 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.