Director of Global Product Marketing & Creator Growth

Twitch; Seattle (WA); On-site; USD 187,000 - 253,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Disability

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Job summary

Twitch is seeking a Director, Head of Product Marketing to build and lead a global PMM function from the ground up. You will connect Marketing with Product, Engineering, Data Science, and Go-To-Market teams to drive continuous lifecycle adoption and creator economics.

You will translate complex roadmaps into clear, creator-focused narratives and shape strategic partnerships. This role offers multiple US locations including Seattle, San Francisco, Irvine, and New York.

Qualifications

• 10+ years in high-growth consumer tech, creator economy platforms, or two-sided marketplaces.
• Deep empathy for creators and communities in online ecosystems.
• Mastery of two-sided platform economics and creator unit economics.
• Strong written and narrative capabilities to distill complex concepts.

Responsibilities

• Arch Global PMM: lead and scale a world-class product marketing team.
• Define creator value narratives and monetize platform tools to boost earnings.
• Partner with Product, Design, and Engineering to address platform-wide discovery challenges.
• Bridge Product to Partnerships and BD to align features with recruitment and retention goals.
• Champion data-backed market and audience insights across verticals.
• Turn marketing into a native platform feature with user-facing messaging that adds value.

Skills

Experience 10+ yrs

Creator empathy

Two-sided platforms

Written & narrative rigor

Operational courage

Job description

Twitch is seeking a Director, Head of Product Marketing to build and lead a global PMM function from the ground up. You will connect Marketing with Product, Engineering, Data Science, and Go-To-Market teams to drive continuous lifecycle adoption and creator economics.

You will translate complex roadmaps into clear, creator-focused narratives and shape strategic partnerships. This role offers multiple US locations including Seattle, San Francisco, Irvine, and New York.