Head of Product & Brand Communications

Lyft; San Francisco (CA); Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

Family building benefits

Child care and pet benefits

401(k)

Paid time off (12 holidays + PTO)

Parental leave (18 weeks)

Commuter benefits

Lyft Pink program

Job summary

Lyft in San Francisco seeks a Director of Product and Brand Communications to lead brand and product storytelling across riders, drivers, regulators, and partners. You will drive narrative development for multiple audiences and own cross-channel programs from demos to events and influencer collaborations.

You will build a high-performing team, shape a unified communications strategy with product, marketing, legal and policy partners, and report to the Vice President of Communications.

Qualifications

• 12+ years of communications experience in technology products and services.
• Experience leading high performing teams and fostering collaborative cultures.
• Strong media relationships with reporters, editors and influencers.
• Experience as a trusted communications advisor to executives and business partners.

Responsibilities

• Define compelling consumer and technology narratives and build a strategic communications plan.
• Provide strategic leadership for the Product and Brand Communications team and mentor staff.
• Lead content strategy and AEO efforts.
• Drive cohesive messaging and narratives across senior leadership.
• Serve as a vocal leader and strategic partner across functions.
• Collaborate with product, marketing, legal and policy teams for unified branding.
• Develop and maintain media relationships and drive PR campaigns.
• Design and build integrated communications across platforms and report progress to leadership.
• Analyze data and insights to optimize communication strategies.

Skills

Strategic leadership

Media relations

Content strategy

Cross-functional collaboration

Communication skills

Job description

Lyft in San Francisco seeks a Director of Product and Brand Communications to lead brand and product storytelling across riders, drivers, regulators, and partners. You will drive narrative development for multiple audiences and own cross-channel programs from demos to events and influencer collaborations.

You will build a high-performing team, shape a unified communications strategy with product, marketing, legal and policy partners, and report to the Vice President of Communications.