Director, Product & Brand Communications

Lyft; San Francisco (CA); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Mental health benefits

Family building benefits

Child care benefits

401(k) plan

Paid time off

Parental leave

Commuter benefits

Ridership Program access

Job summary

United States Digital Space LLC is seeking a Director of Product and Brand Communications to own the brand voice and product storytelling at a strategic level.

You will lead the Product and Brand Communications team, shape narratives for riders, drivers, regulators, and partners, and align cross-functional functions including product, marketing, legal, and policy. This hybrid in-office role reports to the VP of Communications and shapes the company’s market positioning.

Qualifications

• 12+ years of communications experience in technology marketplaces, including public company exposure.
• Experience leading high performing teams and fostering collaborative cultures.
• Strong media relationships with top reporters, editors, and influencers; adept at outreach.
• Experience as a trusted communications advisor to executives with senior-level influence.
• Able to craft narratives that align with mission and resonate with diverse audiences.
• Thrives in complex, fast-paced environments; asks questions and digs deep.
• Excellent written and verbal communications; self-starter who influences others.

Responsibilities

• Define consumer and technology narratives and develop a strategic communications plan.
• Provide strategic leadership for the Product and Brand Communications team with mentorship and development.
• Lead content strategy, including AEO efforts and multi-channel engagement.
• Drive cohesive messaging across product, marketing, legal, and policy for a unified brand experience.
• Serve as a vocal leader and strategic partner across functions for alignment on narratives.
• Develop media relationships and manage PR campaigns to promote brand awareness.
• Design and build integrated communications across platforms and report progress to leadership.
• Analyze data to optimize communication strategies and maximize impact.

Skills

Strategic leadership

Brand communications

Media relations

Public speaking/written communications

Cross-functional collaboration

Storytelling/narrative development

Team mentorship

Stakeholder influence

Data-driven decision making

Education

Bachelor's degree in Communications or related field

Job description

At the company, our purpose is to serve and connect. To do this, we start with our own community by fostering a respectful and diverse organization where every voice is heard, valued, and empowered to contribute to our shared success.

We are seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand. This highly visible and cross-functional position will drive the company’s product narrative, giving riders and drivers compelling reasons to choose the company.

As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives. This role demands a strategic thinker who can craft compelling narratives for multiple audiences including riders, drivers, regulators, and the broader business community.

The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve. You'll own the process for building and launching brand and product moments through multi-channel, earned media programs including narrative development, product demos, event planning, editorial extensions, and influencer engagement.

This is an opportunity to join a fun and hungry team and have a profound impact on the company. The role reports to the Vice President of Communications.

Responsibilities

• Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens the company’s image and reputation with consumers.
• Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities.
• Lead our content strategy, including AEO efforts
• Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership
• Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans.
• Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints.
• Develop and maintain media relationships with top-tier outlets, driving public relations campaigns that promote brand awareness and manage the company's public image.
• Design and build integrated communications capability including across new and emerging platforms. Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders.
• Analyze data and insights to optimize communication strategies and maximize impact.

Experience

• 12+ years of communications experience with demonstrated success in technology products and services, especially in two-sided and/or highly regulated marketplaces. Public company experience preferred.
• Experience leading high performing teams and fostering collaborative cultures
• Strong experience building constructive relationships with top tier reporters, editors and influencers. Has great media relationships / experiences and isn’t afraid to pick up the phone to create new ones.
• Experience as a trusted communications advisor to business partners and executives, with demonstrated ability to influence at the senior leadership level
• Not afraid to take big swings and go for the win!
• Experience shaping and developing narratives that align with the company mission and resonate with audiences.
• Thrives in complex situations and fast-paced environments. Dives deep and asks questions.
• Excellent written and verbal communications skills.
• Self-starter, independently motivated, leads oneself and influences others. Has experience managing a team in dynamic industries.

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• the company Pink - the company team members get an exclusive opportunity to test new benefits of our Ridership Program

*the company is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

*the company highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. the company considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks the company offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid*

*The expected base pay range for this position in San Francisco is $200-240K. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits. You can read more about the company’s employee benefits here.

*Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.