Director, Product & Brand Communications — Hybrid

Lyft; San Francisco (CA); Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Mental health benefits

Family building benefits

Child care benefits

401(k) plan

Paid time off

Parental leave

Commuter benefits

Ridership Program access

Job summary

United States Digital Space LLC is seeking a Director of Product and Brand Communications to own the brand voice and product storytelling at a strategic level.

You will lead the Product and Brand Communications team, shape narratives for riders, drivers, regulators, and partners, and align cross-functional functions including product, marketing, legal, and policy. This hybrid in-office role reports to the VP of Communications and shapes the company’s market positioning.

Qualifications

• 12+ years of communications experience in technology marketplaces, including public company exposure.
• Experience leading high performing teams and fostering collaborative cultures.
• Strong media relationships with top reporters, editors, and influencers; adept at outreach.
• Experience as a trusted communications advisor to executives with senior-level influence.
• Able to craft narratives that align with mission and resonate with diverse audiences.
• Thrives in complex, fast-paced environments; asks questions and digs deep.
• Excellent written and verbal communications; self-starter who influences others.

Responsibilities

• Define consumer and technology narratives and develop a strategic communications plan.
• Provide strategic leadership for the Product and Brand Communications team with mentorship and development.
• Lead content strategy, including AEO efforts and multi-channel engagement.
• Drive cohesive messaging across product, marketing, legal, and policy for a unified brand experience.
• Serve as a vocal leader and strategic partner across functions for alignment on narratives.
• Develop media relationships and manage PR campaigns to promote brand awareness.
• Design and build integrated communications across platforms and report progress to leadership.
• Analyze data to optimize communication strategies and maximize impact.

Skills

Strategic leadership

Brand communications

Media relations

Public speaking/written communications

Cross-functional collaboration

Storytelling/narrative development

Team mentorship

Stakeholder influence

Data-driven decision making

Education

Bachelor's degree in Communications or related field

Job description

United States Digital Space LLC is seeking a Director of Product and Brand Communications to own the brand voice and product storytelling at a strategic level.

You will lead the Product and Brand Communications team, shape narratives for riders, drivers, regulators, and partners, and align cross-functional functions including product, marketing, legal, and policy. This hybrid in-office role reports to the VP of Communications and shapes the company’s market positioning.