Head of PR & Creator Partnerships

The Estée Lauder Companies; New York (NY); On-site; USD 124,000 - 214,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Job summary

The Estée Lauder Companies is seeking a Director of PR & Influencer to lead Clinique North America's influencer, press, and advocacy programs. You will shape culture-driven partnerships, manage a team, and collaborate with agency partners to drive brand love and growth.

You will oversee paid and earned influencer strategies, crisis communications, and cross-functional initiatives across media, social, and sales teams. Strong leadership and beauty-market experience are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 8-10 years experience in PR/Influencer marketing, preferably in beauty or consumer goods.
• Strong background in influencer marketing, brand partnerships, and consumer engagement strategies.
• Ability to work in a fast-paced collaborative environment with multi-unit management skills.
• Proven track record managing PR and/or influencer agencies.

Responsibilities

• Identify breakthrough cultural partnerships and creator-led campaigns to generate earned conversation.
• Drive earned storytelling strategies to reinforce brand equity and consumer trust.
• Lead North America influencer marketing execution from earned to paid partnerships.
• Oversee measurement and reporting across EMV, sentiment, engagement, and brand health.
• Lead influencer, PR, and advocacy to support 360 go-to-market plans.

Skills

PR & Influencer marketing

People leadership

Budget management

Cross-functional collaboration

Crisis communications

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

The Estée Lauder Companies is seeking a Director of PR & Influencer to lead Clinique North America's influencer, press, and advocacy programs. You will shape culture-driven partnerships, manage a team, and collaborate with agency partners to drive brand love and growth.

You will oversee paid and earned influencer strategies, crisis communications, and cross-functional initiatives across media, social, and sales teams. Strong leadership and beauty-market experience are essential.