Global Influencer Marketing Executive Director

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 159,000 - 273,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid holidays

Job summary

The Estée Lauder Companies Inc. is a leading beauty company seeking an Executive Director of Influencer Marketing to drive global strategy across brands and affiliates.

You will design frameworks to identify influencers, enable adoption of discovery and performance platforms, and shape an operating model including agency partnerships and regional collaboration. You will embed influencer marketing as a strategic enabler of Growth Marketing, delivering brand equity and measurable business impact

Qualifications

• Define enterprise influencer marketing strategy with a global vision.
• Establish influencer tiering models, playbooks, activation frameworks.
• Define global investment guidance aligned to market maturity and growth.

Responsibilities

• Define and implement influencer marketing strategy across brands and affiliates.
• Develop KPIs and reporting standards for global performance and adoption.
• Collaborate with media, social commerce, and legal to embed best practices.

Skills

Influencer strategy

Global frameworks

Measurement & analytics

Cross-functional collaboration

Job description

The Estée Lauder Companies Inc. is a leading beauty company seeking an Executive Director of Influencer Marketing to drive global strategy across brands and affiliates.

You will design frameworks to identify influencers, enable adoption of discovery and performance platforms, and shape an operating model including agency partnerships and regional collaboration. You will embed influencer marketing as a strategic enabler of Growth Marketing, delivering brand equity and measurable business impact