Director of Influencer & Consumer Engagement

The Estée Lauder Companies; New York (NY); On-site; USD 102,000 - 169,000; Full time

Benefits offered by this job

Health insurance

Bonus program

Job summary

Estée Lauder CompaniesBobbi Brown North America is seeking a strategic leader to translate brand storytelling into cultural relevance across influencer, PR and communications channels.

You will drive US influencer strategy, manage relationships with creators and editors, and partner with agencies to ensure high-impact campaigns and earned media value that elevates brand desirability in a fast-paced beauty landscape.

Qualifications

• 5-7+ years of consumer, influencer, PR/communications marketing experience, developing and executing strategies that strengthen brand desirability.
• Deep knowledge of Beauty Influencer space and influencer reporting tools.
• Strong understanding of prestige makeup content ecosystems and social-first storytelling.
• PR experience preferred but not required.
• Experience with EMV plans and metrics, media plan metrics.
• Experience writing briefs to agency and managing agencies.
• Strong oral and written communication skills and stakeholder management.

Responsibilities

• Drive US Influencer Strategy across paid and earned to drive EMV.
• Manage relationships with influencers across macro to micro tiers.
• Lead briefing of agency partners.
• Execute influencer and product seeding campaigns.
• Coordinate with NA and global marketing teams for launches.
• Define primary and secondary KPI’s for campaigns.
• Manage NA Consumer Engagement budget.

Skills

Influencer marketing

PR/communications

Brand storytelling

Event management

EMV metrics

Agency management

Data analysis

Communication skills

MS Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

Estée Lauder CompaniesBobbi Brown North America is seeking a strategic leader to translate brand storytelling into cultural relevance across influencer, PR and communications channels.

You will drive US influencer strategy, manage relationships with creators and editors, and partner with agencies to ensure high-impact campaigns and earned media value that elevates brand desirability in a fast-paced beauty landscape.