Global Influencer Marketing Strategy & Ops Leader

The Estée Lauder Companies; New York (NY); On-site; USD 158,650 - 272,700; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life insurance

Disability insurance

Retirement plans

Education programs

Incentive compensation

Job summary

The Estée Lauder Companies is seeking an Executive Director, Influencer Marketing to lead global strategy and framework for influencer initiatives across brands and affiliates. You will shape how influencers are identified, engaged, and measured, embedding influencer as a core growth lever.

You'll collaborate with IT, legal, and marketing teams to scale platforms, establish KPI standards, and govern partnerships, ensuring consistent, scalable execution across the enterprise.

Responsibilities

• Define enterprise influencer marketing strategy with a global vision across brands and affiliates.
• Establish global influencer tiering models, playbooks and activation frameworks.
• Define global investment guidance frameworks aligned to market maturity and category growth.
• Build competitive intelligence, benchmarking frameworks and performance benchmarks.
• Collaborate with IT and performance marketing to embed influencer insights across initiatives.
• Define global KPI frameworks and reporting standards across brand and performance objectives.
• Enable the OneELC operating model across brands, regions, and local teams.
• Establish governance for brand safety, disclosures, contracts, and usage rights with global legal teams.
• Develop a global influencer community and capability-building materials.

Job description

The Estée Lauder Companies is seeking an Executive Director, Influencer Marketing to lead global strategy and framework for influencer initiatives across brands and affiliates. You will shape how influencers are identified, engaged, and measured, embedding influencer as a core growth lever.

You'll collaborate with IT, legal, and marketing teams to scale platforms, establish KPI standards, and govern partnerships, ensuring consistent, scalable execution across the enterprise.