Head of Influencer Marketing & PR

The Estee Lauder Companies Inc.; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

The Estee Lauder Companies Inc. is seeking a communications expert to span communications, PR, influencer and events across the Clinique NA team in the US.

You will work cross‑functionally with Marketing, Account Management, Field teams, Education, Retailers and the Global brand. You will build and execute the US influencer strategy across paid and earned media, manage relationships with influencers and agencies, drive PR and media strategy, and partner with global teams to optimize launches and

Qualifications

• 8 years of Influencer Marketing experience required
• Deep knowledge of Beauty Influencer space required
• Deep knowledge of Influencer reporting tools, preferably Tribe Dynamics
• Strong Presentation Skills
• Must have relevant industry contacts across Celebrity, Influencer and Editorial
• Speech writing and media training experience/coaching is a must
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
• Expert user in MS Excel and Powerpoint

Responsibilities

• Lead US influencer strategy across paid and earned media to drive brand EMV and heightened ranking
• Drives PR/comms strategy for US region, ensuring consistency in secured media presence
• Partner with ED to understand national US investment strategy/priorities
• Partner with product marketing and education team to understand product messaging and inform influencer/comms strategy
• Establish KPIs and benchmarks with Executive Director and Center of Excellence team
• Leads briefing of agency partners
• Manages total communications strategy and execution: including relationships with key editors and long lead product placement
• Executes influencer and product seeding campaigns in accordance with strategy
• Partners with agencies to optimize influencer campaigns and comms efforts
• Cascades launch/execution updates with NA & global teams
• Execution of Inclusion and Diversity efforts of Clinique NA
• Manages NA executions with Global Talent
• Manages regional press strategy in coordination with Marketing efforts
• Concepts and creates meaningful event/tent pole moments for NPL or product animation

Skills

Influencer Marketing

Beauty Influencer Space

Influencer Analytics

Presentation Skills

Industry Contacts

Speech Writing

Media Training

Oral & Written Communication

MS Excel

PowerPoint

Strategic Thinking

Team Collaboration

Digital Platforms

Multitasking

Job description

The Estee Lauder Companies Inc. is seeking a communications expert to span communications, PR, influencer and events across the Clinique NA team in the US.

You will work cross‑functionally with Marketing, Account Management, Field teams, Education, Retailers and the Global brand. You will build and execute the US influencer strategy across paid and earned media, manage relationships with influencers and agencies, drive PR and media strategy, and partner with global teams to optimize launches and