head of PR and SERM in regulated markets

SoftConstruct; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

VBET ищет руководителя по PR и SERM, чтобы выстроить стратегию коммуникаций, усилить репутацию и развивать брендовую историю в медиа и поисковых системах. Вы будете формировать PR-дорожную карту, сотрудничать с журналистами и редакциями, а также управлять кризисными ситуациями.

Кандидат должен обладать опытом в PR и SERM, владеть навыками работы с медиа и развитием партнерств, готов координировать коммуникации в нескольких рынках и управлять командами внешних агентств.

Qualifications

• 3+ years experience in PR, communications, or reputation management.
• Experience in iGaming industry.
• Experience managing media relations and brand storytelling.
• Strong understanding of online reputation management (SERM).
• Experience launching brand partnerships or PR-led special projects.
• Experience working with PR agencies and media networks.
• Ability to coordinate multi-market communications.

Responsibilities

• Develop and execute a cohesive PR roadmap across media and digital search environments.
• Build and nurture high-level relationships with journalists, editors, and key industry publications across priority GEOs.
• Monitor and manage brand presence in search results, improving share of positive mentions and sentiment.
• Lead brand-led PR activations, cultural collaborations, and industry partnerships that elevate the brand.
• Oversee creation of press releases, executive interviews, and editorial placements highlighting licenses and regulation.
• Proactively identify reputation risks and lead crisis communication efforts to protect integrity.
• Supervise external PR agencies and reputation management vendors for global alignment and ROI.

Skills

PR experience

iGaming industry

Media relations

Brand storytelling

SERM

Brand partnerships

PR agencies

Multi-market coordination

Job description

Описание:

At VBET , reputation is our most valuable currency. With 10+ global licenses and a fully regulated business model, we operate at the highest tier of international standards. We are looking for a strategic Head of PR & SERM to build, protect, and amplify the VBET story across the media landscape and digital search environments.

Задачи:

Develop and execute a cohesive PR roadmap that strengthens VBET’s credibility in both industry and mainstream media Build and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOs Monitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentiment Lead brand-led PR activations, cultural collaborations, and industry partnerships that elevate VBET beyond standard marketing Oversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gaming Proactively identify reputation risks and lead crisis communication efforts to protect the brand’s integrity Supervise external PR agencies and reputation management vendors to ensure global alignment and ROI

Требования:

3+ years experience in PR, communications, or reputation management Experience in iGaming industry Experience managing media relations and brand storytelling Strong understanding of online reputation management (SERM) Experience launching brand partnerships or PR-led special projects Experience working with PR agencies and media networks Ability to coordinate multi-market communications

Условия:

The opportunity to shape the identity of a major global player in the digital marketing and iGaming space Opportunity to lead global brand and media operations Collaborative and data-driven environment