Head of Pipeline Analytics & Revenue Strategy

Starburst; Boston (MA); Remote; USD 220,000 - 260,000; Full time

Job summary

Starburst is seeking a Sr. Director of Pipeline Strategy & Analytics to own pipeline metrics and marketing ROI across all GTM channels. You will lead a data-first team, define measurement frameworks, and partner with Marketing, Sales, and Finance to connect spend to sourced pipeline and revenue.

The role emphasizes building reporting infrastructure, SDR tooling oversight, and executive-level storytelling. Travel up to 25% may be required as the business grows.

Qualifications

• 10+ years in marketing operations, revenue operations, pipeline analytics, or go-to-market strategy for a B2B SaaS business.
• Leadership experience with mentoring and developing analytical teams.
• Fluency in SQL and BI tools; strong knowledge of Salesforce and marketing automation platforms.
• Deep understanding of pipeline mechanics, attribution, and marketing ROI measurement.
• Proven ability to improve pipeline throughput and quality through data-driven initiatives.
• Experience with SDR tooling and go-to-market technology, plus ability to translate data into executive narratives.

Responsibilities

• Own all pipeline metrics end to end from lead to closed revenue; establish a single source of truth for leadership.
• Define strategies to increase pipeline throughput and quality, identifying bottlenecks and signals.
• Lead marketing budget tracking and ROI measurement; allocate spend to high-return programs.
• Build and maintain reporting and attribution models for Marketing, Sales, and Finance.
• Champion technology choices for marketing and GTM, including AI-driven tools and analytics.
• Collaborate with Sales and Revenue Operations on funnel definitions and forecasting inputs.
• Oversee SDR technology stacks, lead routing, and workflow SLAs to sustain high-quality pipeline generation.
• Translate complex data into clear recommendations for senior leadership and board reporting.

Skills

SQL

BI tools (Tableau/Looker)

Salesforce

Marketing automation (Marketo/HubSpot)

Tools

Tableau

Looker

Salesforce

Marketo

HubSpot

Job description

Starburst is seeking a Sr. Director of Pipeline Strategy & Analytics to own pipeline metrics and marketing ROI across all GTM channels. You will lead a data-first team, define measurement frameworks, and partner with Marketing, Sales, and Finance to connect spend to sourced pipeline and revenue.

The role emphasizes building reporting infrastructure, SDR tooling oversight, and executive-level storytelling. Travel up to 25% may be required as the business grows.