Head of Performance Marketing

Medical Guardian; Philadelphia (Philadelphia County); On-site; USD 80,000 - 150,000; Full time

Job summary

An innovative leader in personal safety solutions is seeking a Head of Performance Marketing to drive member acquisition through both digital and traditional channels. This pivotal role focuses on scaling performance marketing efforts, optimizing budgets, and enhancing customer lifetime value. The ideal candidate will possess over a decade of experience in direct response marketing, with a proven track record in eCommerce and subscription models. Join a dynamic team dedicated to empowering independence for aging adults and enjoy a collaborative environment that values creativity and results.

Benefits

Health Care Plan (Medical, Dental & Vision)

Paid Time Off (Vacation, Sick Time Off & Holidays)

Company Paid Short Term Disability and Life Insurance

Retirement Plan (401k) with Company Match

Qualifications

• 10+ years of experience in performance marketing with subscription expertise.
• Proven success in scaling acquisition across multiple channels.
• Strong background in media planning and budget optimization.

Responsibilities

• Lead all direct response performance marketing programs across digital and traditional channels.
• Oversee creative testing, audience segmentation, and landing page experimentation.
• Build and manage a high-output acquisition team while guiding agency partners.

Skills

Performance Marketing

Direct Response Marketing

Digital Media Strategy

Attribution Modeling

A/B Testing

Conversion Rate Optimization

Tools

Google Analytics

Meta Ads Manager

Marketing Automation Systems

Job description

About Medical Guardian

Medical Guardian is a trusted leader in personal safety solutions to deliver independence for aging adults. Serving over 625,000 members, we provide innovative technology and compassionate support to help individuals live confidently and securely.

With 12 consecutive years on the Inc. 5000 list and recognition as a Best Place to Work, Medical Guardian combines a mission-driven approach with proven results. Backed by a $50 million annual advertising spend, we’re dedicated to empowering independence while delivering exceptional service and support.

Our commitment to innovation and inclusivity ensures that we meet the needs of our members and their caregivers every step of the way.

About the Role

We’re looking for a seasoned, high-output Head of Performance Marketing to lead our member acquisition engine across digital and traditional channels. This role is built for a direct response expert who thrives in a subscription-based environment, knows how to architect strategy and execute in the weeds, and is obsessed with testing, speed, and measurable results.

You’ll own paid media across search, social, affiliate, influencer, Amazon, Walmart, CTV, direct mail, and print—managing performance, reducing CPS, and driving ROI. As we evolve our brand and expand our product offerings, this role is central to accelerating growth through sharp strategy and relentless execution.

Key Responsibilities

• Own and scale all direct response performance marketing programs across digital (Meta, Google, Bing, affiliate, influencer, Amazon, Walmart) and traditional channels (CTV, streaming, linear TV, direct mail, print).
• Lead media mix strategy and buying, driving performance through advanced attribution, LTV modeling, and ROI-based optimizations.
• Oversee creative testing, offer strategy, audience segmentation, and landing page experimentation to continuously reduce CPS and improve LTV.
• Partner cross-functionally with analytics, brand, lifecycle, and product teams to align messaging and measurement across the full funnel.
• Build and manage a high-output acquisition team while guiding agency partners and vendors to deliver against performance goals.
• Own budget planning, forecasting, and pacing across all channels, ensuring spend efficiency and clear investment ROI.

Qualifications

• 10+ years of experience in performance marketing, with deep expertise in direct response within subscription and eCommerce environments.
• Proven success scaling acquisition across digital and traditional channels—including CTV, streaming, linear TV, direct mail, and print.
• Demonstrated ability to build and execute integrated media strategies that connect upper-funnel TV with lower-funnel digital for measurable ROI.
• Strong background in media planning and buying, across both programmatic platforms and traditional outlets.
• Experience owning and optimizing large-scale budgets ($50M+), with a track record of reducing CAC and increasing LTV.
• Expertise in attribution modeling, A/B testing, and conversion rate optimization, with a deep understanding of full-funnel demand generation.
• Advanced proficiency in tools like Google Analytics, Meta Ads Manager, attribution platforms, and marketing automation systems.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match