Head of Paid Media — Scale 3–5M/mo (Remote-first)

Facelove; Spain (TX); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

Remote-first

Direct line to founders

Brand with room to scale

Job summary

Facelove is seeking a Head of Paid Media to own growth across Meta, Google, TikTok and AppLovin. You will manage $3–5M in monthly spend, set strategy, and lead a team of junior buyers to scale efficiently with strong attribution discipline.

You will own budgets, plan spend across channels, and collaborate with creative and web teams to optimize performance. Remote-first, founder-aligned, with high impact and fast execution.

Qualifications

• 7+ years of experience in paid media, managing $1M+ per month.
• Deep Meta expertise with account structure and strategy.
• Direct experience across Google, TikTok and AppLovin.
• Fluency in unit economics: CAC, MER, AOV, LTV, contribution margin.
• Experience with third-party attribution and skepticism about platform numbers.
• You've managed media buyers and built programs to improve performance.
• Beauty, skincare or supplements experience.
• Experience selling to women 45+ or building trust-based strategies.
• AppLovin or other emerging channels scaled from zero to growth.
• Experience in founder-led businesses and taking ownership.

Responsibilities

• Own paid acquisition across Meta, Google, TikTok and AppLovin.
• Lead a team of junior media buyers and direct their day-to-day work.
• Set strategy, adjust budgets and defend spend decisions with data.
• Build SOPs, QA checks and onboarding processes for new hires.
• Collaborate with creative, web and retention teams for testing.
• Own attribution framework and defend numbers with a clear POV.
• Forecasts and reports to inform leadership decisions.
• Drive disciplined testing calendar with hypotheses and sample sizes.

Skills

Paid media leadership

Meta platform expertise

Unit economics

Cross-channel ad operations

Team leadership

Attribution & analytics

Beauty/category knowledge

Growth strategy

Emerging channels scaling

Founder-led collaboration

Tools

Meta Ads Manager

Google Ads

TikTok Ads

AppLovin

Job description

Facelove is seeking a Head of Paid Media to own growth across Meta, Google, TikTok and AppLovin. You will manage $3–5M in monthly spend, set strategy, and lead a team of junior buyers to scale efficiently with strong attribution discipline.

You will own budgets, plan spend across channels, and collaborate with creative and web teams to optimize performance. Remote-first, founder-aligned, with high impact and fast execution.