Head of Paid Media & Growth — Performance-Driven Leader

Valuetainment

Fort Lauderdale (FL)

On-site

USD 150,000 - 230,000

Full time

2 days ago

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Job summary

Lion Holdings is seeking a hands-on Head of Paid Media to lead paid media across Meta, YouTube, Google and other digital channels, while managing large monthly budgets and driving measurable revenue. The role blends strategic judgment with the urgency of an elite media buyer, owning CAC, MER, ROAS and landing page optimization to improve profitability.

You will collaborate with growth, sales, finance and creative teams, run testing programs, and steer events and product launches to commercial

Qualifications

7+ years of experience in performance marketing and direct response advertising.

Responsibilities

Own paid media execution across Meta, YouTube, and Google Ads, and other channels.
Manage day-to-day performance across large monthly budgets with real-time bidding, targeting, and budget allocation.
Develop and execute multi-channel media strategies supporting lead generation, customer acquisition, tickets, product sales and revenue growth.
Oversee the full campaign lifecycle from audience research to launch, optimization, scaling and post-campaign analysis.
Identify underperforming investments early, reallocate budgets, and scale winning campaigns while maintaining acquisition efficiency.
Collaborate with creative, analytics and finance to measure impact and optimize ROI.