Senior Media Buyer, Lion Holdings

Valuetainment; Fort Lauderdale (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Comprehensive benefits package

Job summary

Valuetainment is seeking a Senior Media Buyer to turn advertising dollars into measurable growth. You will own paid campaigns across Meta, Google, TikTok, LinkedIn and Reddit, from setup to optimization, focusing on CAC, CPL and ROAS.

This role demands strategic thinking, aggressive testing, and ownership of outcomes in a fast-paced environment. You will collaborate with creative, content, and product teams to ensure ads align with brand goals and drive ticket/product sales, engagement, and

Qualifications

• 7+ years of experience managing campaigns across paid social, SEM, and programmatic buys.
• Proven ability to optimize campaigns for CAC, CPL and ROAS.
• Experience with multi-channel media strategies across Meta, Google, TikTok, LinkedIn and Reddit.
• Strong analytical skills and data-driven decision making.
• Experience in DTC and B2B campaigns and lead generation.

Responsibilities

• Proficient in buying media on Meta, Google, TikTok, LinkedIn and Reddit from setup to optimization.
• Manage large daily budgets across platforms and adjust strategy based on performance.
• Develop cross-channel media strategies to drive ticket/product sales, engagement, and brand growth.
• Monitor campaigns with analytics tools (GA4) and oversee testing of new strategies to improve ROAS, CAC, CPL.
• Perform in-market and audience research; produce regular performance reports with actionable insights.
• Collaborate with creative, content, and product teams to align ad creatives with brand goals.

Skills

Media buying

Campaign optimization

Data analysis

Audience segmentation

Lead generation

B2B and DTC experience

Tools

GA4

LookerStudio

Shopify

UTM tracking

Tracking pixels

Job description

We’re looking for a performance-driven Senior Media Buyer who knows how to turn advertising dollars into measurable business growth. This is a role for a strategic thinker, relentless optimizer, and results-oriented marketer who understands that every campaign must deliver a return.

The ideal candidate brings deep experience developing, executing, and optimizing paid media campaigns across multiple platforms, including Meta, Google, TikTok, LinkedIn, and Reddit. You know how to identify the right audiences, build compelling campaigns, analyze performance, and make data-driven decisions that continuously improve results.

Success is measured by the numbers that matter - Customer Acquisition Cost (CAC), Cost Per Lead (CPL), and Return on Ad Spend (ROAS). You understand how to balance scale with efficiency, manage budgets with discipline, and translate campaign performance into actionable business insights.

We're not looking for someone who simply manages advertising campaigns. We're looking for someone who challenges assumptions, tests aggressively, identifies opportunities, and takes ownership of outcomes.

If you thrive in a fast-paced environment where performance matters, experimentation is encouraged, and results speak louder than impressions, we want to meet you.

Job Responsibilities

• Proficient in buying media on the following platforms: Meta, Google, TikTok, LinkedIn, and Reddit managing all stages of the campaign life (setup, launch, optimization, evaluation, reporting)
• Manage campaigns across multiple platforms, with large advertising budgets daily while monitoring performance and adjusting strategy as necessary
• Develop comprehensive media strategies and plans aligned with campaign objectives and KPIs cross multiple channels and platforms to drive ticket sales, product sales, engagement, and brand growth
• Closely monitor the performance of ongoing campaigns and key marketing metric using analytics tools (GA4), identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results and ROAS, CAC, and CPL
• Continuously optimize campaigns through A/B testing, bid strategies, and audience segmentation to maximize performance
• Analyze campaign metrics, find key insights and explain performance through in-depth reporting
• Implement sophisticated audience segmentation and retargeting strategies
• Produce regular reports on performance, interpret data, establish benchmarks, and provide actionable plans and recommendations based on insights
• Do in market and audience research to inform media decisions
• Manage, optimize and track budgets
• Assist the accounting department with media spent, invoicing and billing for paid media
• Identify creative opportunities for ads, work with copywriters, designers, and video editors to create paid media assets
• Collaborate with cross-functional teams (creative, content, and product teams) to align ad creatives and messaging with brand goals
• Assist in the curation and creation of high performing ad content using photo, video, graphics
• Test the performance of ad creatives and copy, page design, and other campaign elements to improve results
• Maintain knowledge of emerging trends, industry best practices and new technologies to stay ahead of the competition

Job Requirements

• 7+ years of experience managing campaigns and ad strategies either in-house or at an agency
• Proven track record of building and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys (Preferred Platforms: Meta, Google, LinkedIn, and TikTok)
• Experienced in maximum results out of full-funnel digital advertising , DTC, B2B, and lead generation-focused
• Experience using direct response and lead generation advertising strategies successfully
• Able to work with tracking pixels, conversion APls and UTMs - understanding their functionality, creation, and implementation
• Thorough understanding of landing page best practices for conversion goals and click attribution
• Strong analytical skills with a deep understanding of data-driven performance marketing and the ability to interpret key metrics
• Highly proficient in Excel and Google Sheets
• Proficiency in Shopify and a solid understanding of e-commerce conversion funnels
• Familiar with Shopify reports, GA4, LookerStudio, or other data visualization software
• Experience or understanding of DSP's and programmatic buying is a plus
• Experience in events industry is a plus

Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.

https://vt.com/careers/

Lion Holdings is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.