Head of Paid Media & Digital Growth

Meta Power Solutions; Florida; Sur place; USD 90 000 - 140 000; Plein temps

Résumé du poste

Meta Power Solutions in Palm Beach Gardens, FL is seeking a hands-on Paid Media Lead to own how ad dollars translate into qualified leads and opportunities. You will analyze data, implement the right tactics, track results, and continuously optimize with a small marketing team.

The role drives Salesforce data integration with ad platforms, aims to lower cost per lead and per opportunity, and will document a paid media playbook and a roadmap for what to build next.

Qualifications

• Experience planning and optimizing paid media campaigns.
• Ability to tie ad spend to pipeline and revenue.
• Comfort with data analytics and dashboards.
• Proven ownership of paid media budgets.

Responsabilités

• Own paid media across Google, Bing, and LinkedIn to generate valid leads and opportunities.
• Analyze data, implement tactics, track outcomes, and continuously optimize campaigns.
• Audit current performance and create a scoped paid media playbook.
• Collaborate with the small marketing team and outside SEO partners.

Connaissances

Paid media strategy

Data analysis

Budget ownership

Cross-functional collaboration

Digital advertising

Outils

Salesforce

Google Ads

LinkedIn Ads

WhatConverts

GA4

Description du poste

Meta Power Solutions in Palm Beach Gardens, FL is seeking a hands-on Paid Media Lead to own how ad dollars translate into qualified leads and opportunities. You will analyze data, implement the right tactics, track results, and continuously optimize with a small marketing team.

The role drives Salesforce data integration with ad platforms, aims to lower cost per lead and per opportunity, and will document a paid media playbook and a roadmap for what to build next.