Head of Paid Media & AI Growth

Galls; Northland (KY); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Excellent medical, dental, and vision

401(k) retirement plan

Flexible benefits

Generous employee discount

Vacation and Personal Time

Paid Holidays

Tuition Reimbursement

DailyPay

Job summary

GALLS, LLC is seeking a highly analytical Manager, Paid Media & AI to lead strategy, execution, and optimization of paid Search and Social across our brands. You’ll drive growth through Google, Microsoft, Meta, YouTube, and emerging platforms, leveraging AI to improve marketing effectiveness.

You’ll own budgets, testing, reporting, and optimization—collaborating with E-commerce, Merchandising, Creative, and CRM teams to align media investments with business priorities.

Qualifications

• 5-7+ years of experience in Performance Marketing, Paid Media, Growth Marketing, or Digital Marketing, preferably in a high-volume e-commerce environment.
• Hands-on experience managing Google Ads, Performance Max, Meta Ads, YouTube, Microsoft Ads, or similar performance marketing platforms.
• Strong understanding of paid search, paid social, audience strategy, bidding methodologies, attribution, product feeds, and conversion optimization.
• Proven success managing paid media budgets and delivering measurable business results.
• Strong analytical skills with the ability to transform data into actionable recommendations.
• Experience using AI tools and AI-powered marketing technologies to improve performance, productivity, reporting, creative, or campaign management.
• Strong knowledge of e-commerce KPIs including ROAS, CAC, AOV, conversion rate, and customer acquisition.
• Excellent communication, organizational, and project management skills.
• Ability to work independently while collaborating effectively across multiple teams.
• A builder mentality with a willingness to roll up your sleeves and execute.

Responsibilities

• Drive paid media performance across campaigns and channels, owning strategy, execution, optimization, and ROAS.
• Manage campaigns across Google Ads, Performance Max, Microsoft Ads, Meta, YouTube, and emerging media platforms.
• Develop channel strategies that drive revenue growth while improving ROAS, CAC, conversion rates, and efficiency.
• Budget management, bidding strategies, audiences, product feeds, campaign structures, promotions, and creative effectiveness.
• Identify opportunities to diversify media investments and improve channel performance.
• Partner with E-commerce, Merchandising, Creative, and CRM teams to align media investments with priorities.
• Lead testing roadmap across audiences, creative, offers, bidding, and channels.
• Analyze campaigns, propose optimization actions, and establish measurement plans.
• Champion AI adoption, test AI tools, and develop scalable AI workflows within Growth Marketing.
• Monitor performance against revenue, ROAS, CAC, AOV, and conversion goals; build actionable reports.

Skills

Performance Marketing

Paid Media

Growth Marketing

Analytics

AI in Marketing

Budget Management

Campaign Optimization

Strategic Thinking

Cross-Functional Collaboration

Tools

Google Ads

Performance Max

Meta Ads

YouTube Ads

Microsoft Ads

Google Analytics 4

Looker Studio

Microsoft Clarity

Meta Business Manager

Job description

GALLS, LLC is seeking a highly analytical Manager, Paid Media & AI to lead strategy, execution, and optimization of paid Search and Social across our brands. You’ll drive growth through Google, Microsoft, Meta, YouTube, and emerging platforms, leveraging AI to improve marketing effectiveness.

You’ll own budgets, testing, reporting, and optimization—collaborating with E-commerce, Merchandising, Creative, and CRM teams to align media investments with business priorities.