Growth Marketing Lead — Paid Acquisition

Mill; San Jose (CA); On-site; USD 205,000 - 235,000; Full time

Job summary

Mill, a waste prevention technology company, is seeking a senior growth marketer to own our paid acquisition engine across consumer and commercial channels. You will build an efficient, data-driven, end-to-end growth machine, balancing CAC, ROAS, and payback while expanding into new channels.

You will partner with Creative, Analytics, Sales, and Operations to test, learn, and scale campaigns, optimize landing pages and onboarding, and codify a growth playbook that compounds results across

Qualifications

• 8 to 12+ years of marketing experience with hands-on growth/performance marketing across paid social, paid search, and programmatic channels.
• Experience building efficient, scalable acquisition engines for new products or categories with CAC, LTV, and payback economics.
• Experience owning a paid media budget and performance targets with real-time pacing and ROI management.
• Fluency with attribution, analytics, and experimentation for targeting and creative decisions.
• Strong collaboration with Creative, Analytics, Data Science, and external media partners.
• Comfort operating in ambiguity, moving from strategy to execution.
• Alignment with Mill's mission and values, and belief that growth and impact are mutually reinforcing.
• Proficiency with collaboration, analytics, and project management tools (Google Suite, Excel, Notion/Coda) and paid media/analytics platforms.

Responsibilities

• Own the paid acquisition engine across consumer and commercial channels.
• Drive full-funnel growth by managing media mix, bidding, and budget allocation.
• Build rigorous measurement including CAC/LTV, attribution, and incrementality testing.
• Partner with Creative on high-performing campaigns and rapid testing cadence.
• Optimize the conversion funnel with Product and Growth for higher payback.
• Build the commercial acquisition motion with Sales and Operations.
• Operate with rigor by tracking CAC, ROAS, and payback targets and reporting to leadership.
• Turn data into advantage by translating insights into targeting, channel, and creative decisions.
• Document and extend Mill's growth playbook for cross-channel expansion.

Skills

Growth marketing

Paid social

Paid search

Programmatic

CAC/LTV modeling

Attribution

Experimentation

Creative collaboration

Budget management

Cross-functional collaboration

Tools

Google Suite

Excel

Notion

Coda

Paid media platforms

Job description

Mill, a waste prevention technology company, is seeking a senior growth marketer to own our paid acquisition engine across consumer and commercial channels. You will build an efficient, data-driven, end-to-end growth machine, balancing CAC, ROAS, and payback while expanding into new channels.

You will partner with Creative, Analytics, Sales, and Operations to test, learn, and scale campaigns, optimize landing pages and onboarding, and codify a growth playbook that compounds results across