Head of Paid Acquisition & Growth Engineering

Manifest OS; New York, Northern (NY, KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Manifest O.S. is seeking a Head of Performance Marketing in New York to own a data-driven paid acquisition program across Meta, TikTok, YouTube, and Google.

This role requires building audience architectures, setting up tracking, and driving scalable customer acquisition for immigration-focused services. You will design rigorous experiments, own multi-touch attribution, and work with engineering to connect paid campaigns to CRM outcomes.

Qualifications

• 3–6 years of analytical and technical marketing experience.
• Owned a paid program end-to-end including tracking and optimization.
• Rapid learner with platform fluency and quick ramp-up.
• Proficient in SQL and able to pull and model data.
• Structured approach to testing with clear hypotheses and holdouts.
• Consumer-facing background preferred for high-trust industries.

Responsibilities

• Build and own paid acquisition program across Meta, TikTok, YouTube, and Google.
• Engineer audience strategy with first-party data segmentation and lookalikes.
• Design and run rigorous testing program with hypotheses and holdouts.
• Own the attribution layer with conversion tracking and multi-touch models.
• Analyze campaign performance by cohort and translate findings into optimizations.
• Collaborate with GTM Engineer to connect paid campaigns to CRM outcomes.
• Evaluate and manage paid tech stack including bid management and landing page tools.

Skills

SQL

Analytics

Paid media

A/B testing

Data-driven

Tools

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

Job description

Manifest O.S. is seeking a Head of Performance Marketing in New York to own a data-driven paid acquisition program across Meta, TikTok, YouTube, and Google.

This role requires building audience architectures, setting up tracking, and driving scalable customer acquisition for immigration-focused services. You will design rigorous experiments, own multi-touch attribution, and work with engineering to connect paid campaigns to CRM outcomes.