Head of Owned & Operated Content Strategy

600 UMG Recordings Inc; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Mental health coverage

Fertility coverage

Wellbeing reimbursements

Student Loan Assistance

401k with immediate vesting

Job summary

Universal Music Group seeks a strategic leader to own and grow the REPUBLIC Collective’s Owned & Operated Content Network. You will guide content strategies across fan pages and editorial destinations, driving audience growth, engagement and artist discovery.

You'll partner with Advertising, Brand Partnerships, Creator Strategy, CRM, D2C, Digital Marketing and Insights to maximize impact and align with label goals, while building KPI dashboards to inform decisions.

Qualifications

• 4-6+ years of experience in content strategy, audience development, digital publishing, social media or related field.

Responsibilities

• Lead strategic vision and execution of Owned & Operated Content Network across pages and destinations.
• Develop and oversee content strategies to maximize audience growth, engagement, and artist discovery.
• Establish KPI frameworks and dashboards to measure performance and optimize campaigns.
• Collaborate with cross-functional teams to align content with marketing and business objectives.

Skills

Content strategy

Audience development

Social media

Video editing

AI content tools

CreatorCore

Tools

CreatorCore

Job description

Universal Music Group seeks a strategic leader to own and grow the REPUBLIC Collective’s Owned & Operated Content Network. You will guide content strategies across fan pages and editorial destinations, driving audience growth, engagement and artist discovery.

You'll partner with Advertising, Brand Partnerships, Creator Strategy, CRM, D2C, Digital Marketing and Insights to maximize impact and align with label goals, while building KPI dashboards to inform decisions.