Director of Owned Media & Content Growth

Universal Music Group; New York (NY); On-site; USD 87,000 - 145,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Fertility coverage

Wellbeing reimbursements

401(k) with 100% immediate vesting

Job summary

Universal Music Group is seeking a Director of Owned and Operated Content Strategy in New York. You will own the strategic vision and execution of Republic Collective's content network, leading internal teams and external partners to grow audiences and deepen artist connections.

You will craft scalable content strategies, oversee editorial calendars, and present insights to executives. The role requires strong analytical and project management skills in a fast-paced, artist-driven environment.

Qualifications

• 4–6+ years of experience in content strategy, audience development, digital publishing, or related field.
• Proven experience building and scaling owned social ecosystems or content networks.
• Strong understanding of social platform algorithms and content optimization.

Responsibilities

• Lead strategic vision and execution of the Owned & Operated Content Network across fan pages, genre pages, and editorial pages.
• Develop content strategies to maximize audience growth, engagement, and artist discovery.
• Oversee content planning, publishing calendars, and optimization for high-quality execution.
• Manage external agencies and strategic partners to align with creative standards and business goals.
• Present initiatives and insights to label leadership to shape the owned media ecosystem.
• Establish KPIs and dashboards to measure performance and drive optimization.

Skills

Content strategy

Audience development

Digital publishing

Social media

Entertainment marketing

Analytical thinking

Project management

Agency management

Executive communication

Cross-functional collaboration

Tools

Video editing software

Photo editing software

AI content creation tools

CreatorCore

Job description

Universal Music Group is seeking a Director of Owned and Operated Content Strategy in New York. You will own the strategic vision and execution of Republic Collective's content network, leading internal teams and external partners to grow audiences and deepen artist connections.

You will craft scalable content strategies, oversee editorial calendars, and present insights to executives. The role requires strong analytical and project management skills in a fast-paced, artist-driven environment.