Director, Owned and Operated Content Strategy

Universal Music Group; New York (NY); On-site; USD 63,010 - 145,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Mental health coverage

Fertility coverage

Wellbeing reimbursements

Student Loan Repayment Assistance

401(k) with immediate vesting

Job summary

Universal Music Group in New York is seeking a strategic content leader to oversee REPUBLIC Collective's Owned & Operated Content Network, coordinating internal teams and partners to drive artist marketing.

You will shape content strategies, KPI dashboards, cross-network programming, and collaboration with Advertising, Brand Partnerships, CRM, and Insights to amplify campaigns and audience growth.

Qualifications

• 5+ years in content strategy, audience development, or related field.
• Experience building and scaling owned social media ecosystems.
• Strong understanding of social platform algorithms and content optimization.

Responsibilities

• Lead strategic vision and execution of REPUBLIC Collective's Owned & Operated Content Network across multiple pages and partners.
• Develop content strategies to maximize audience growth, engagement, and artist discovery.
• Oversee content planning, publishing strategies, calendars, and optimization for high-quality execution.
• Manage relationships with external agencies and partners to align with creative standards and business goals.
• Present initiatives and growth opportunities to leadership and stakeholders.
• Establish KPIs for the network and monitor performance weekly, monthly, and per campaign to drive results.
• Build reporting dashboards and best practices informed by performance and trends.
• Create cross-network programming to amplify campaigns and accelerate sound adoption.

Skills

Content strategy

Audience development

Digital publishing

Social media

Entertainment marketing

Analytical thinking

Project management

Executive communication

Tools

CreatorCore

Co-Brand

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

We’re looking for a builder, not simply a manager. Someone who can design scalable owned media strategies while remaining close enough to the work to understand the platforms, challenge assumptions, test ideas, and step into execution when needed. An architect who still knows how to and is willing to swing the hammer.

How you'll CREATE:

• Lead the strategic vision and execution of REPUBLIC Collective's Owned & Operated Content Network, overseeing internal teams and third-party agency partners across fan pages, genre pages, editorial pages, topic pages, and emerging content destinations.
• Develop and oversee content strategies that maximize audience growth, engagement, artist discovery, and cultural relevance while supporting overall label and artist marketing objectives.
• Oversee content planning, publishing strategies, editorial calendars, and optimization efforts to ensure consistent, high-quality execution across the Content Network.
• Manage relationships with external content agencies and strategic partners, ensuring alignment with REPUBLIC Collective's creative standards, performance goals, and business objectives.
• Present strategic initiatives, performance insights, and growth opportunities to label leadership and executive stakeholders, helping shape the future of REPUBLIC Collective's owned media ecosystem.
• Establish and monitor key performance indicators (KPIs) for the Owned & Operated Content Network, evaluating page performance on a weekly, monthly, and campaign basis to identify optimization opportunities and drive measurable results.
• Build best practices, reporting frameworks, dashboards, and strategic recommendations informed by content performance, audience insights, and evolving digital trends.
• Create cross-network programming strategies that leverage audiences across artist fan pages, genre communities, editorial pages, and other owned channels to amplify campaigns, accelerate sound adoption, and increase overall network impact.
• Partner cross-functionally with Advertising, Brand Partnerships, Creator Strategy, CRM, D2C, Digital Marketing, Commerce, and Insights teams to maximize the effectiveness of the Content Network across artist campaigns, merchandise initiatives, brand partnerships, and audience growth strategies while sharing performance learnings across the organization.
• Identify emerging social platforms, content formats, publishing strategies, and audience behaviors that create new opportunities for artist discovery, fan engagement, and scalable content distribution using existing artist assets.

Bring your VIBE:

• 4-6+ years of experience in content strategy, audience development, digital publishing, social media, entertainment marketing, or a related field.
• Proven experience building and scaling owned social media ecosystems, content networks, or audience-first digital brands.
• Strong understanding of social platform algorithms, audience growth strategies, and digital content optimization across TikTok, Instagram, YouTube, Facebook, and emerging platforms.
• Proficiency with content creation, video editing, photo editing software.
• Experience with AI content creation platforms and tools.
• Ability to develop KPI frameworks and analyzing content performance, audience engagement, reach, retention, and growth metrics.
• Excellent analytical, strategic thinking, and project management skills with the ability to translate insights into actionable recommendations.
• Experience managing agency relationships and collaborating across multiple internal stakeholders.
• Proficiency with social tracking platforms such as CreatorCore, Co-Brand etc.
• Outstanding communication and presentation skills with the ability to influence cross-functional teams and executive leadership.
• Ability to manage multiple priorities in a fast-paced, artist-driven environment.
• Passion for music, internet culture, fan communities, and digital storytelling.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links. E-Verify Participation Poster: English / Spanish. E-Verify Right to Work Poster: English | Spanish.

Job Category:

Salary Range:

$63,010-$145,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.