Head of Creator & Influencer Strategy

Universal Music Group; New York (NY); On-site; USD 63,010 - 145,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Mental health coverage

Fertility coverage

Wellbeing reimbursements

Student Loan Repayment Assistance

401(k) with immediate vesting

Generous paid time off

Job summary

Universal Music Group in New York is seeking a Director of Creator/Influencer Strategy to lead influencer campaigns across REPUBLIC Collective labels. You will design scalable creator strategies, build campaign plans with KPIs, and manage relationships with top creators and agencies.

The role requires 4–6+ years in influencer or digital marketing, strong analytics, and cross-functional collaboration. This on-site position offers a comprehensive benefits package and opportunities to shape artist

Qualifications

• 4–6+ years of experience in influencer marketing, creator strategy, digital marketing, social media, or entertainment marketing.
• Deep understanding of the creator economy and major social platforms.
• Proficiency with tracking platforms and campaign analytics.
• Established relationships within the creator, influencer, and agency ecosystem.

Responsibilities

• Lead influencer, creator and third-party creator strategy across REPUBLIC Collective labels, developing tailored campaigns that align with artist objectives.
• Build comprehensive creator campaign plans with KPIs, CPM benchmarks, ROI, and budget optimization.
• Monitor content performance, identify optimization opportunities, and inform future creator placements.
• Cultivate relationships with top-tier creators, agencies, and strategic partners to expand the network.
• Partner with Marketing, Digital and Insights teams to integrate creator campaigns into broader plans.

Skills

Influencer marketing

Creator strategy

Digital marketing

Social media

Entertainment marketing

TikTok

Instagram

YouTube

Snapchat

Tools

CreatorCore

Co-Brand

Job description

Universal Music Group in New York is seeking a Director of Creator/Influencer Strategy to lead influencer campaigns across REPUBLIC Collective labels. You will design scalable creator strategies, build campaign plans with KPIs, and manage relationships with top creators and agencies.

The role requires 4–6+ years in influencer or digital marketing, strong analytics, and cross-functional collaboration. This on-site position offers a comprehensive benefits package and opportunities to shape artist