Architect of Owned Content Network Growth

Universal Music Group; New York (NY); On-site; USD 63,010 - 145,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Mental health coverage

Fertility coverage

Wellbeing reimbursements

Student Loan Repayment Assistance

401(k) with immediate vesting

Job summary

Universal Music Group in New York is seeking a strategic content leader to oversee REPUBLIC Collective's Owned & Operated Content Network, coordinating internal teams and partners to drive artist marketing.

You will shape content strategies, KPI dashboards, cross-network programming, and collaboration with Advertising, Brand Partnerships, CRM, and Insights to amplify campaigns and audience growth.

Qualifications

• 5+ years in content strategy, audience development, or related field.
• Experience building and scaling owned social media ecosystems.
• Strong understanding of social platform algorithms and content optimization.

Responsibilities

• Lead strategic vision and execution of REPUBLIC Collective's Owned & Operated Content Network across multiple pages and partners.
• Develop content strategies to maximize audience growth, engagement, and artist discovery.
• Oversee content planning, publishing strategies, calendars, and optimization for high-quality execution.
• Manage relationships with external agencies and partners to align with creative standards and business goals.
• Present initiatives and growth opportunities to leadership and stakeholders.
• Establish KPIs for the network and monitor performance weekly, monthly, and per campaign to drive results.
• Build reporting dashboards and best practices informed by performance and trends.
• Create cross-network programming to amplify campaigns and accelerate sound adoption.

Skills

Content strategy

Audience development

Digital publishing

Social media

Entertainment marketing

Analytical thinking

Project management

Executive communication

Tools

CreatorCore

Co-Brand

Job description

Universal Music Group in New York is seeking a strategic content leader to oversee REPUBLIC Collective's Owned & Operated Content Network, coordinating internal teams and partners to drive artist marketing.

You will shape content strategies, KPI dashboards, cross-network programming, and collaboration with Advertising, Brand Partnerships, CRM, and Insights to amplify campaigns and audience growth.