Head of Omni Data & Consumer Panel Sales

NielsenIQ; Illinois; On-site; USD 142,000 - 160,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ is seeking a VP of Consumer Panel to drive revenue growth, expand key accounts, and lead a high-performing sales team across the Omni portfolio, including consumer panel and integrated analytics solutions.

You will shape go-to-market strategy, coach sellers in consultative sales, and elevate how NIQ positions Omni capabilities in the market while collaborating with product, consulting, and client success teams.

Qualifications

• 10+ years of experience in consultative sales.
• 5+ years of people leadership experience, managing quota-carrying sales teams.
• 5+ years of market research experience, consumer data.
• Experience selling into FMCG, Retail, or related verticals.
• Strong understanding of consumer data, panel data, or syndicated research solutions.
• Proven track record of exceeding revenue targets and developing high-performing teams.
• Exceptional executive presence with ability to influence senior stakeholders.
• Experience navigating complex sales cycles, including customized solutions and pricing structures.
• Ability to thrive in a fast-paced, evolving, and highly collaborative environment.

Responsibilities

• Lead, coach, and develop a team of quota-carrying sellers focused on Omni solutions.
• Establish clear performance expectations, KPIs, and accountability metrics to drive revenue outcomes.
• Partner with HR and leadership to recruit, onboard, and retain top sales talent.
• Provide ongoing coaching in complex deal strategy, executive engagement, and value-based selling.
• Own and deliver against team revenue targets, including new business and expansion opportunities.
• Forecast annual and quarterly revenue performance within 2% of actuals and provide accurate forecasting for monthly objectives.
• Drive pipeline generation and ensure disciplined sales execution across all stages of the sales cycle.
• Partner with the Account Development teams to create meaningful sales plays that drive top line revenue performance.
• Engage directly with senior client stakeholders (C-suite, strategy, insights, and investment teams).

Skills

Consultative sales

Executive presence

Team leadership

Stakeholder management

Forecasting

Job description

NielsenIQ is seeking a VP of Consumer Panel to drive revenue growth, expand key accounts, and lead a high-performing sales team across the Omni portfolio, including consumer panel and integrated analytics solutions.

You will shape go-to-market strategy, coach sellers in consultative sales, and elevate how NIQ positions Omni capabilities in the market while collaborating with product, consulting, and client success teams.