Head of National Pro Sales & Distributor Strategy

Icon Protection; Cleveland (OH); On-site; USD 180,000 - 280,000; Full time

Job summary

Icon Protection is seeking a Vice President of Pro Sales to lead nationwide pro/trade channel strategy and drive profitable revenue through distributor partnerships. You will own channel performance, build executive relationships, coach a team of ~8 direct reports within a 25-person sales organization, and partner with Marketing, Product, and Finance.

This leadership role requires travel 50–75% and a track record in construction/industrial distribution.

Qualifications

• 10+ years of progressive sales leadership experience, with a proven track record in distributor or channel partnerships.
• Experience in professional/trade contractor channels or related construction/industrial distribution is highly preferred.
• Proven ability to build and scale distributor relationships, negotiate, and develop joint business plans.
• Strong track record of leading, coaching, and developing high-performing sales teams.
• Exceptional strategic, analytical, and communication skills, with ability to influence executive stakeholders.

Responsibilities

• Develop and execute a comprehensive Pro channel go-to-market strategy with distributor partners across professional segments.
• Identify, evaluate, and onboard new distributor partnerships to expand market coverage.
• Build and maintain executive-level relationships with distributor partners for long-term growth.
• Own budget and forecast for the Pro channel with disciplined resource allocation.
• Lead a team of ~8 direct reports within a broader ~25-person sales team; set KPIs and accountability.
• Conduct regular business reviews, pipeline assessments, and performance evaluations to meet growth targets.
• Represent Icon Protection at industry events to strengthen partner relationships.

Skills

Distributor partnerships

Strategic channel planning

Executive communication

Leadership & coaching

CRM proficiency

Education

Bachelor's degree preferred

Tools

CRM software

Microsoft Office Suite

Job description

Icon Protection is seeking a Vice President of Pro Sales to lead nationwide pro/trade channel strategy and drive profitable revenue through distributor partnerships. You will own channel performance, build executive relationships, coach a team of ~8 direct reports within a 25-person sales organization, and partner with Marketing, Product, and Finance.

This leadership role requires travel 50–75% and a track record in construction/industrial distribution.