Head of Merchandising, Editorial & Personalization

Sony Playstation; San Mateo (CA); Hybrid; USD 269,000 - 404,000; Full time

Benefits offered by this job

Top-tier benefits package

Employee discounts on Sony products

Wellness program

401(k) matching

Paid time off

Job summary

Sony Interactive Entertainment in San Mateo, CA, is seeking a Senior Director of Merchandising & Editorial to drive global Store experience strategy with a focus on personalization, content discovery and revenue growth. You will lead cross‑functional teams, shape omnichannel merchandising and editorial initiatives, and champion data‑driven experimentation to optimize player engagement.

The role emphasizes developing a cohesive merchandising and personalization strategy across console, app and

Qualifications

• Extensive experience in digital‑focused environments with direct‑to‑consumer merchandising, editorial, digital commerce or marketplace leadership.
• 5+ years developing or advancing personalization capabilities in gaming, digital marketplaces or large content platforms.
• Proven ability to use personalization, behavioral insights and segmentation to improve discovery, engagement and revenue.
• Experience creating impactful merchandising and editorial strategies that drive engagement and commercial results.

Responsibilities

• Partner with internal teams to develop Store Merchandising, Editorial and Personalization strategy.
• Translate vision into OKRs and well‑defined programs with measurable outcomes.
• Lead merchandising, personalization and editorial experiences to support commercial targets.
• Advance personalization using player behavior and signals to improve discovery and conversion.
• Balance customer relevance with commercial priorities across console, app and web storefronts.
• Champion data‑led experimentation with Product, Engineering, Data and Analytics teams.
• Provide strategic inputs into Store trading activities and insights for decision making.
• Lead and inspire high‑performing, hybrid teams with a focus on collaboration and accountability.

Skills

Merchandising leadership

Editorial strategy

Personalization capability

Data-driven decision making

Cross-functional collaboration

Team leadership

Digital commerce

Job description

Sony Interactive Entertainment in San Mateo, CA, is seeking a Senior Director of Merchandising & Editorial to drive global Store experience strategy with a focus on personalization, content discovery and revenue growth. You will lead cross‑functional teams, shape omnichannel merchandising and editorial initiatives, and champion data‑driven experimentation to optimize player engagement.

The role emphasizes developing a cohesive merchandising and personalization strategy across console, app and