Senior Director, Merchandising & Editorial — Gaming Growth

Sony Interactive Entertainment Inc.; San Mateo (CA); Vor Ort; USD 269.000 - 404.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision

401(k) matching

Paid time off

Employee discounts

Zusammenfassung

Sony Interactive Entertainment (SIE) is seeking a Senior Director, Merchandising & Editorial to lead global Store Merchandising, Editorial and Personalization strategies for PlayStation storefronts. You will drive data-led personalization, content curation, and campaigns across console, app and web to grow engagement and revenue.

The role requires strong leadership of diverse teams, a passion for games, and a collaborative, hybrid-working culture focused on experimentation and performance.

Qualifikationen

• Extensive experience working in digital-focused environments.
• 5+ years of experience developing, leading or significantly advancing personalization capabilities, ideally within gaming, a digital marketplace, e-commerce or a large-scale content platform.
• Demonstrated experience using personalization, recommendations, behavioral insights, segmentation and/or targeted digital experiences to improve customer or player discovery, engagement, conversion and growth.
• Experience developing impactful merchandising and editorial strategies that drive measurable customer engagement and commercial performance.
• A strong understanding of how editorial curation, commercial merchandising and data-driven personalization work together to create relevant customer experiences.

Aufgaben

• Partner with internal teams to develop the global Store Merchandising, Editorial and Personalization strategy, objectives and tactics.
• Translate the vision and strategy into clear OKRs and well-defined programs that deliver measurable business and player outcomes.
• Lead the ongoing development, optimization and performance of Merchandising & Editorial experiences, ensuring activities support Store commercial targets.
• Advance personalization capabilities across the Store, using player behavior, preferences, segmentation and other signals to create more relevant experiences and improve game and content discovery.
• Lead the continued optimization of merchandising and personalization activities to drive improvements in player engagement, conversion, incremental revenue and lifetime value.
• Develop an integrated approach to editorial curation and personalized discovery, balancing player relevance with commercial priorities, game launches, campaigns and promotions.
• Champion data-led experimentation and testing, partnering with Product, Engineering, Data and Analytics teams to continuously improve Store experiences.
• Develop actionable insights and provide strategic inputs into ongoing Store trading activities.
• Identify opportunities to enhance merchandising and discovery across console, app and web, creating a cohesive omnichannel experience.
• Lead and inspire high-performing teams, fostering a collaborative and hybrid working culture that encourages creativity, experimentation, accountability and data-led decision making.
• Ensure the highest standards in hiring, development and retention while acting as a mentor and coach to support exceptional team performance.
• Build strong partnerships across direct and matrixed teams to ensure effective strategy and execution in a complex global organization.
• Improve team effectiveness and scalability through stronger processes, tools and automation.

Jobbeschreibung

Sony Interactive Entertainment (SIE) is seeking a Senior Director, Merchandising & Editorial to lead global Store Merchandising, Editorial and Personalization strategies for PlayStation storefronts. You will drive data-led personalization, content curation, and campaigns across console, app and web to grow engagement and revenue.

The role requires strong leadership of diverse teams, a passion for games, and a collaborative, hybrid-working culture focused on experimentation and performance.