Head of Membership & Loyalty Growth

popstroke-job-board-1924; Plano (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

PopStroke in Plano, TX is seeking a Dir. of Membership & Loyalty Strategy to design, optimize, and scale its loyalty ecosystem. This role drives recurring revenue and guest lifetime value by leveraging analytics, pricing, and personalized marketing across venues.

The leader will partner with the Director of Membership Operations to ensure strategic initiatives are implemented in the field, transforming guest behavior into business outcomes.

Qualifications

• 8–10+ years leading membership, loyalty, subscription, CRM, or customer retention strategy for a multi-unit consumer brand.
• Experience building or managing loyalty programs at scale.
• Strong analytical background with expertise in customer segmentation, behavioral analytics, and business intelligence.
• Experience with pricing strategy, retention modeling, churn analysis, and lifetime value optimization.
• Proven ability to partner with Marketing to create data-driven growth strategies.

Responsibilities

• Own the long-term vision and roadmap for PopStroke's Membership and Loyalty programs.
• Develop innovative strategies to increase acquisition, engagement, retention, and lifetime value.
• Continuously evaluate market trends, competitive programs, and guest expectations to evolve the membership experience.
• Benchmark against best-in-class loyalty programs across industries.
• Partner with Marketing to deliver targeted communications and personalized experiences.
• Lead pricing strategy for memberships, promotions, and loyalty offers.
• Collaborate with Operations to ensure ideas are executable in the field.
• Provide data-driven insights to executive leadership.

Skills

Membership Strategy

Analytics

Cross-functional Leadership

Pricing Strategy

Tools

CRM systems

BI tools

Job description

PopStroke in Plano, TX is seeking a Dir. of Membership & Loyalty Strategy to design, optimize, and scale its loyalty ecosystem. This role drives recurring revenue and guest lifetime value by leveraging analytics, pricing, and personalized marketing across venues.

The leader will partner with the Director of Membership Operations to ensure strategic initiatives are implemented in the field, transforming guest behavior into business outcomes.