Head of Marketing Strategy & Analytics (Remote)

Twilio Inc.; United States; Remote; USD 230,000 - 335,000; Full time

Benefits offered by this job

Health care insurance

401(k) retirement account

Paid sick time

Paid personal time off

Paid parental leave

Job summary

Twilio Inc. is seeking a Sr. Director, Marketing Strategy, & Analytics to lead global marketing strategy and turn data into actionable insight driving growth and engagement. You will shape decisions, inspire teams, and build a high‑impact data storytelling function.

You will lead a team that turns millions of data points into clear direction for campaigns, revenue growth, and retention, while partnering across Marketing, Finance, and GTM to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 10+ years in marketing strategy, data analytics, or related functions with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross‑functional collaboration skills.
• Exceptional cross‑functional communication and storytelling skills.
• Comfortable operating in ambiguity and fast-paced environments.

Responsibilities

• Create a forward-looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy and data analytics team, fostering a culture of experimentation and measurable impact.
• Lead quarterly/annual planning and target setting to guide execution across all marketing functions.
• Lead key marketing operational cadences to ensure business actionability needs are met.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and drive marketing spend efficiencies, ROI analysis, optimization initiatives, and executive-ready dashboards.
• Monitor emerging trends and market signals for whitespace opportunities and threats.

Skills

Analytics & BI tools

Data storytelling

Leadership

Cross‑functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

MBA or similar advanced degree (preferred)

Tools

Tableau

Salesforce

Job description

Twilio Inc. is seeking a Sr. Director, Marketing Strategy, & Analytics to lead global marketing strategy and turn data into actionable insight driving growth and engagement. You will shape decisions, inspire teams, and build a high‑impact data storytelling function.

You will lead a team that turns millions of data points into clear direction for campaigns, revenue growth, and retention, while partnering across Marketing, Finance, and GTM to optimize performance.