Head of Growth: Marketing Strategy, Analytics & Innovation

Wwshemi; United States; Remote; USD 241,000 - 302,000; Full time

Benefits offered by this job

Healthcare

Retirement savings program

Paid sick time

Paid personal time off

Paid parental leave

Job summary

Twilio seeks a Sr. Director, Marketing Strategy & Analytics to lead global marketing strategy, turning data into actionable insights that drive growth and customer engagement.

You will build and lead a team that transforms millions of data points into clear direction for campaigns, and drive revenue growth and retention across functions. This role requires strategic thinking, storytelling, and collaboration in a fast-paced, remote-first environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.
• Exceptional cross-functional communication and storytelling skills.
• Comfortable operating in ambiguity and fast-paced environments.

Responsibilities

• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
• Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
• Lead key marketing operational cadences to ensure business actionability needs are being met.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
• Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.

Skills

Marketing strategy

Data analytics

People leadership

Education

Bachelor's degree in Marketing, Business, Analytics

Tools

Tableau

Salesforce

Job description

Twilio seeks a Sr. Director, Marketing Strategy & Analytics to lead global marketing strategy, turning data into actionable insights that drive growth and customer engagement.

You will build and lead a team that transforms millions of data points into clear direction for campaigns, and drive revenue growth and retention across functions. This role requires strategic thinking, storytelling, and collaboration in a fast-paced, remote-first environment.