Head of Marketing, Resorts & Attractions

Bass Pro, LLC; Missouri; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Job summary

Bass Pro Shops' Big Cedar Lodge and Johnny Morris Conservation Attractions seek a Director of Marketing to lead the resort marketing strategy, drive guest engagement, and grow revenue across the resort, golf, and attractions. You will develop and execute integrated campaigns, partner with leaders, and champion a data-driven, guest-centric storytelling approach.

The ideal candidate brings 5+ years in hospitality marketing, a Bachelor's in Marketing or related field, and a proven ability to manage

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field preferred.
• Minimum 5+ years of marketing experience, ideally in hospitality, attractions, or lifestyle brands.
• Experience leading large-scale, integrated marketing initiatives with measurable impact.

Responsibilities

• Lead resort marketing strategy to drive brand awareness, guest engagement, and revenue growth.
• Collaborate with leadership to implement go-to-market plans and enhance the customer journey.
• Manage marketing budget, reporting, and campaign analytics to maximize ROI.

Skills

Marketing leadership

Storytelling

Data-driven marketing

CRM & analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM

CMS

Analytics tools

Ad tech

Social media tools

Job description

Bass Pro Shops' Big Cedar Lodge and Johnny Morris Conservation Attractions seek a Director of Marketing to lead the resort marketing strategy, drive guest engagement, and grow revenue across the resort, golf, and attractions. You will develop and execute integrated campaigns, partner with leaders, and champion a data-driven, guest-centric storytelling approach.

The ideal candidate brings 5+ years in hospitality marketing, a Bachelor's in Marketing or related field, and a proven ability to manage