Director of Marketing: Multi-Resort Growth & Direct Bookings

Smoky Mountain Resorts; Pigeon Forge (TN); Vor Ort; USD 75.000 - 90.000; Vollzeit

Benefits dieser Stelle

401k with 4% company match

Health, dental, and vision insurance

Paid Time Off

Tuition Reimbursement

Employee Discounts

Zusammenfassung

Smoky Mountain Resorts is seeking a Director of Marketing to lead strategic initiatives across three resort properties in the Smoky Mountains region. You will drive direct bookings, enhance local search visibility, craft content and social media programs, and manage guest retention campaigns.

You will also oversee influencer partnerships, email marketing, and the marketing budget while collaborating with operations.

Qualifikationen

• Bachelor's degree or higher in Marketing, Communications, Business, or a related field of study from an accredited university is required.
• High school diploma or equivalent is required.
• 6+ years of marketing experience is required, specifically in lodging, ideally with a multi-location business, with at least 1-2 years in a leadership or director-track role.

Aufgaben

• Develop and lead marketing strategy across three hotel/resort properties, including direct booking growth, local SEO, content and social media, email/guest retention, local partnerships, and online reputation management.
• Lead direct booking growth strategies, including booking incentives, rate promotions, and guest loyalty programs, to increase direct-channel revenue and reduce reliance on OTAs.
• Develop and oversee content creation across blogs, website copy, email, and social media, ensuring quality and brand voice across each property.
• Source, manage, and grow social media influencer and content creator partnerships to expand SMR's reach and exposure.
• Manage email marketing campaigns and messaging to repeat and prospective guests, including segmentation and retention sequences.

Kenntnisse

Strategic thinking

Hospitality marketing

Team leadership

English fluency

Ausbildung

Bachelor's degree in Marketing/Communications/Business

High school diploma or equivalent

Tools

Microsoft Excel

Outlook

Mailchimp

Klaviyo

Jobbeschreibung

Smoky Mountain Resorts is seeking a Director of Marketing to lead strategic initiatives across three resort properties in the Smoky Mountains region. You will drive direct bookings, enhance local search visibility, craft content and social media programs, and manage guest retention campaigns.

You will also oversee influencer partnerships, email marketing, and the marketing budget while collaborating with operations.