Head of Marketing - Medical Device

CSG Talent; South San Francisco (CA); Remote; USD 150,000 - 200,000; Full time

Job summary

A leading biopharmaceutical company is seeking a Director of HCP Marketing to shape the U.S. marketing strategy for their FDA-approved treatment. This role involves collaboration with cross-functional teams, driving campaign strategies, and ensuring compliance with industry standards.

Benefits

Comprehensive medical coverage

Dental coverage

Vision coverage

Generous PTO

Holiday schedule

Qualifications

• 10+ years of healthcare industry experience with at least 5 in HCP marketing.
• Knowledge of branded campaign development with agency oversight.

Responsibilities

• Lead development of HCP marketing strategy and promotional resources.
• Conduct regular field rides to gather insights and develop tools.
• Drive conference strategy including booth development and on-site execution.

Skills

Analytical mindset

Project management

Cross-functional collaboration

Communication

Education

Bachelor's degree

MBA or advanced degree

Job description

Job Title: Director, HCP Marketing
remote considered
Business Development & Innovation
Employment Type: Full-Time
We are a global, privately held biopharmaceutical company with deep roots in medical innovation and a 130-year legacy originating in Milan, Italy. S. footprint is expanding rapidly with a commercial hub in the San Francisco Bay Area and an R&D center in Boston. Focused on Primary Care and Rare Diseases, we are driven by a mission to develop transformative therapies that meet both common health challenges and complex, underserved conditions.
As Director, HCP Marketing, you'll report to the Senior Director, Brand Lead and play a vital role in shaping the U.S. marketing strategy for Oxervate, the first and only FDA-approved biologic treatment for neurotrophic keratitis (NK)-a rare and degenerative eye condition. Lead development of HCP marketing strategy and promotional resources to support brand growth and disease education.
~Collaborate closely with agencies and cross-functional teams to ensure materials align with brand vision and meet compliance standards (PRC).
~Partner with sales leadership and KAM teams to gather insights and develop tools that support field execution.
~Conduct regular field rides to stay attuned to market needs and HCP feedback.
~Contribute to annual brand planning and lead specific campaign components (e.g., Support speaker bureau activities, national conferences, and sales training initiatives.
~Drive conference strategy including booth development, materials, and on-site execution.
~Lead marketing efforts for National Sales Meetings in collaboration with sales and training teams.
~Partner with insights and analytics teams to design research, evaluate campaign performance, and refine strategies.
~Serve as project lead for HCP materials going through PRC review.

Bachelor's degree required; MBA or advanced degree a plus.
~10+ years of healthcare industry experience with at least 5 in HCP marketing.
~S. pharmaceutical compliance and promotional review processes.
~Analytical mindset with experience using data and insights to inform decisions.
~Exceptional project management, cross-functional collaboration, and communication skills.
~Knowledge of branded campaign development with agency oversight.
~Deep understanding of regulatory requirements for HCP materials.

Strong listener and influencer.
~Comprehensive medical, dental, and vision coverage.
~Generous PTO and holiday schedule to support work-life balance.
~Office location in vibrant downtown San Francisco Bay Area, near transit and dining options.