Sr. Growth Marketing Manager

Calm; San Francisco (CA); Remote; USD 126,000 - 193,000; Full time

Job summary

A leading consumer mental health company is seeking a Sr. Growth Marketing Manager to drive user acquisition through performance marketing channels. The role involves strategic and tactical responsibilities in optimizing paid search and data analysis to enhance growth. Ideal candidates will have a strong analytical background and experience in managing paid marketing campaigns effectively.

Benefits

Equity

Comprehensive Benefits

401k

Flexible Time Off

Qualifications

• 5+ years of experience managing paid search campaigns.
• Experience with budget management and financial efficiency.

Responsibilities

• Lead Paid Search, ASA, and Google UAC channels.
• Drive A/B testing and experimentation for ad creative.
• Analyze performance metrics for optimization opportunities.

Skills

Analytical Skills

Performance Marketing

Budget Management

Communication

Job description

About Calm

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions likeCalm Health , offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as aTIME100 Most Influential Company and one ofFast Company’s Brands That Matter . Learn more atcalm.com .

What We Do

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.

What You’ll Do

The Sr. Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by leading our Paid Search, ASA and Google UAC channels. You are a self-driven channel expert who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels for a DTC business. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in paid channel ownership, driving campaign strategies and optimization that drive performance outcomes. You’re both technical and creative, and will be a strong partner to internal media buyers, marketing ops, creative, brand marketing, and data teams to consistently evolve and improve our channel strategies. In this role you will:

• Have a deep expertise in paid search, a strategic mindset, and a passion for optimization to drive performance targets
• Own the Paid Search, ASA and Google UAC channels for the DTC business. You will take on everything from channel strategies and roadmapping down to execution of the campaigns and weekly optimization
• Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
• Implement automation to improve bidding strategies, budget pacing, and performance tracking
• Drive A/B testing and experimentation to continuously refine ad creative, audience targeting, and bid strategies
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance
• Own and manage the channels budget and performance targets, ensuring cost efficiency and strong return on investment (ROI)
• Regularly analyze performance metrics, identifying optimization opportunities
• Dive deep into data to find meaningful trends and insights, which fuel new opportunities and ideas
• Provide regular reports and insights to senior management on channel performance and growth opportunities.
• Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
• You will work closely with teams across media buying, UA analytics, creative, and marketing ops to ensure your channels are delivering against targets
• Collaborate with product and eng to enhance and test landing page experiences and conversion paths
• Stay ahead of industry trends, platform innovations, and evolving consumer behaviors to drive continuous optimization

Who You Are

• Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
• Proven track record of successfully managing and growing paid marketing channels, with experience operating as a sole owner of a channel to drive business outcomes
• Exceptional analytical skills with ability to generate actionable insights and take a data-driven approach to decision-making
• Experience with budget management, forecasting, and financial efficiency within digital marketing
• Excellent communication, negotiation, and relationship management skills.
• Proficiency in attribution platforms and technical measurement understanding
• Self sufficient and ability to self motivate
• Ability to thrive in a fast-paced, evolving environment and drive continuous optimization
• Highly organized with strong attention to detail

Nice to Haves

• Experience managing performance marketing campaigns for apps and/or subscription businesses
• 5+ years of experience managing paid search campaigns

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:

$126,000- $192,500

The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.

Calm uses employee zip code to determine which pay range applies.

This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Please note that Calm may leverage artificial intelligence technology in the application review process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team [e-mail] . All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.

FOR US BASED POSITIONS: Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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