Head of Marketing

Ether; New York (NY); Remote; USD 120,000 - 180,000; Full time

Job summary

Ether, a leading decentralized finance platform, is seeking a Head of Marketing to build and lead its marketing function. The role involves developing strategies to enhance brand presence and drive user engagement across various channels. Ideal candidates will have experience in B2C performance marketing within DeFi, a strong understanding of blockchain technology, and excellent analytical skills. Join a dynamic team and help shape the future of finance!

Benefits

Competitive salary

Performance-based incentives

Token allocation grant

Health, dental, and vision insurance

Opportunities for professional development

Collaborative work culture

Global team with travel opportunities

4 weeks work from anywhere

Exciting company events

Qualifications

• Hands-on experience in B2C performance marketing roles within DeFi.
• Proven track record in developing successful marketing campaigns.

Responsibilities

• Develop and execute long-term marketing strategies for Ether.fi.
• Drive user acquisition and retention across Ether.fi's products.
• Analyze marketing campaign effectiveness using data-driven insights.

Skills

B2C performance marketing

Analytical skills

Strategic thinking

Communication skills

Understanding of blockchain technology

Passion for web3 technology

Job description

About us:

Ether.fi is an innovative, rapidly growing crypto-native financial platform on a mission to put users in control of their wealth—making it easy to save, earn, and spend crypto. Positioned as a leading decentralized finance (DeFi) bank, ether.fi offers a fully integrated, non-custodial suite of products—Stake, Liquid, and Cash—that bridge crypto utility with real-world convenience.

With over $8B in assets under management and a lean, agile team of 25+, we’re building sustainable, secure, and scalable financial infrastructure to onboard the next billion users to crypto. Our offerings include liquid staking, automated yield strategies, and crypto-native payment solutions like credit cards, enabling a comprehensive decentralized banking experience.

As we continue to scale, we’re actively hiring talented, mission-driven individuals who want to shape the future of finance from the ground up.

Learn more atether.fi.

Position Overview:

We are hiring a Head of Marketing to build our marketing function from the ground up. In this role, you will lead our marketing efforts and drive ether.fi’s growth and brand presence across de-fi and beyond. You will oversee the development and execution of comprehensive marketing strategies to elevate Ether.fi’s profile, foster ecosystem growth, and support the successful launch of our cutting-edge products. You will collaborate closely with internal teams, partners, and the community to create impactful campaigns that align with our strategic goals and resonate with diverse audiences.

What you will do:

• Develop and execute long-term marketing strategies that align with Ether.fi’s vision, growth objectives, and ultimately our TVL.

• Shape Ether.fi's brand narrative and positioning within the blockchain and DeFi space.

• Drive user acquisition, engagement, and retention across ether.fi’s products

• Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.

• Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.

• Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.

• Establish ether.fi as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

What we are looking for:

• Hands on experience in B2C performance marketing roles within DeFi or a transferable environment

• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.

• Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.

• Experience in cross-functional collaboration.

• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.

• Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.

• A good eye for design and past design experience would be a plus

Benefits:

• Competitive salary, performance-based incentives, and token allocation grant

• Opportunity to work with a Top 4 Ethereum protocol, by TVL

• Opportunities for professional development and growth within the organization

• Health, dental, and vision insurance plans

• Collaborative and inclusive work culture

• Exposure to cutting-edge technologies in the blockchain and cryptocurrency space

• Global team with opportunity for travel and working out of our 3 offices around the world

• 4 weeks work from anywhere

• Exciting company events and team-building off-sites