Head of Marketing (Global Individual Health)

Cigna; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Cigna is looking for a Head of Marketing to lead their marketing function across Global Individual Health. This role includes creating marketing strategies, overseeing customer engagement initiatives, and managing a team to optimize customer acquisition and retention in a regulated market.

Benefits

Competitive salary

Multicultural and hybrid working environment

Private Medical Insurance

Employee Wellbeing Benefits

Educational Development Program

Qualifications

• Industry and leadership experience of 10+ years.
• Proven experience in a regional or global leadership role.
• Extensive proficiency in digital marketing including PPC, SEO, and CRM.

Responsibilities

• Create and lead the long-term marketing strategy for the business.
• Develop and execute a full-funnel D2C marketing strategy.
• Lead and mentor a high-performing marketing team.

Skills

Strategic thinking

Digital marketing

Analytical skills

Interpersonal skills

Team leadership

Education

Bachelor’s Degree

MBA

Job description

Head of Marketing (Global Individual Health)

Cigna H ealthcare is a global health service company with roots in the US, serving more than 180 million customers and patients throughout the world. We deliver quality health care through choice, predictability, affordability and through integrated capabilities and connected, personalized solutions that advance whole person health.

Cigna’s mission is to help our customers improve their health, well-being and sense of securit y by providing access to care. With our whole health approach, we’re focused on addressing health concerns, improving resilience, reducing stress levels and emotional health issues.

We are seeking a customer focused marketing leader to lead the marketing function across GIH and lead the customer engagement Centre of Excellence for the International Health (IH) business.

Reporting to the Head of Direct Sales, the Head of Marketing will be responsible for overseeing all aspects of marketing, including acquisition, digital, broker and communications. In parallel leading the customer engagement team for IH ensuring that we are creating best in class customer engagement with our customers.

This role requires a deep understanding of the addressable market for GIH across both our direct and broker channels. Working closely with our marketing agency to develop strategies to create deep engagement with the market across all media channels and optimising our customer acquisition.

This role requires an understanding of the Health Insurance market and working within financially regulated markets. As well as experience of working with cross-functional teams in a multi-national environments.

RESPONSIBILITIES:

Marketing Strategy: Create and lead the long-term marketing strategy for the business across all marketing and sale acquisition channels. Working closely with the proposition team, develop segment focused marketing strategies to drive penetration of our target segments and differentiate our brand in the market.

Marketing Acquisition: With our marketing agency, develop and execute a full-funnel D2C marketing strategy to acquire, engage, and retain customers. Using data-driven insights to refine campaigns and optimize customer journeys.

Broker Marketing: Working alongside the broker sales team, develop engagement strategies for the broker community. Listening and acting on feedback from brokers, optimizing our engagement with them and supporting their own acquisition of customers. Leading both regional and global broker marketing and engagement events to broker support sales engagement.

Marketing Communications: Lead our creative service capabilities which support customer engagement and internal communications execution.

Customer Engagement: Support the IH business lines to increase customer engagement, measuring success through customer value, tenure and relationship NPS.

Marketing agency engagement: Be the single owner of the relationship of our marketing agency, working closely with them to execute our marketing strategy with them.

Data-driven decision making: Utilize data analytics and market insights to inform distribution strategies, track performance metrics and make informed decisions to drive growth

Team Leadership: Lead, mentor and develop a high-performing marketing team, aligned with Cigna’s culture and values. Foster a culture of excellence, innovation, accountability and teamwork..

Compliance: With high levels of personal integrity, ensure that all distribution activities comply with both local market and Cigna standards

EDUCATION/ EXPERIENCE & OTHER REQUIREMENTS:

Bachelor’s Degree required; MBA is preferred.

Industry and leadership experience of 10+ years.

Proven experience in a regional or global leadership role.

Experience in leading and influencing in a matrixed environment is critical.

COMPETENCIES:

Strong strategic thinking, strategy execution and development.

Extensive proficiency in digital marketing, including PPC, affiliates, SEO, CRM, and social media, with a strong focus on maximizing ROI.

Proven track record of taking market and customer insight to create and execute global marketing strategies

Strong communications and interpersonal skills, verbal and written communication.

Personal resilience and adaptability.

Ability to foster collaboration, value other perspectives and gain support and buy-in for organizational proposals.

Strong analytical and problem-solving skills.

Ability to manage and mentor others. Viewed as a leader and mentor. Sought out for advice and council within and outside of direct team.

Excellent oral, written and communication skills. Strong Presenting Skills demonstrated ability to build a storyline and narrative to influence internal or external audiences.

Inspirational leadership and a strong commitment to talent development, nurturing and empowering team members to reach their full potential and contribute effectively to achievement of organisational priorities.

BENEFITS :

Multicultural and hybrid working environment

Private Medical Insurance

Educational Development Program

Joi n our globally recognized brand where trust, communication, and a positive culture are paramount. Our leadership is consistent, approachable, and supportive, ensuring your well-being and work-life balance.

W e are seeking individuals who thrive in collaborative environments, are passionate about driving meaningful change, and are excited to grow in a company that prioritizes its people .

It’s time to look to your future and apply to work for Cigna today!

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

ABOUT US:

Cigna H ealthcare is a global health service company with roots in the US, serving more than 180 million customers and patients throughout the world. We deliver quality health care through choice, predictability, affordability and through integrated capabilities and connected, personalized solutions that advance whole person health.

Cigna’s mission is to help our customers improve their health, well-being and sense of securit y by providing access to care. With our whole health approach, we’re focused on addressing health concerns, improving resilience, reducing stress levels and emotional health issues.

We are seeking a customer focused marketing leader to lead the marketing function across GIH and lead the customer engagement Centre of Excellence for the International Health (IH) business.

Reporting to the Head of Direct Sales, the Head of Marketing will be responsible for overseeing all aspects of marketing, including acquisition, digital, broker and communications. In parallel leading the customer engagement team for IH ensuring that we are creating best in class customer engagement with our customers.

This role requires a deep understanding of the addressable market for GIH across both our direct and broker channels. Working closely with our marketing agency to develop strategies to create deep engagement with the market across all media channels and optimising our customer acquisition.

This role requires an understanding of the Health Insurance market and working within financially regulated markets. As well as experience of working with cross-functional teams in a multi-national environments.

RESPONSIBILITIES:

• Marketing Strategy: Create and lead the long-term marketing strategy for the business across all marketing and sale acquisition channels. Working closely with the proposition team, develop segment focused marketing strategies to drive penetration of our target segments and differentiate our brand in the market.

• Marketing Acquisition: With our marketing agency, develop and execute a full-funnel D2C marketing strategy to acquire, engage, and retain customers. Using data-driven insights to refine campaigns and optimize customer journeys.

• Broker Marketing: Working alongside the broker sales team, develop engagement strategies for the broker community. Listening and acting on feedback from brokers, optimizing our engagement with them and supporting their own acquisition of customers. Leading both regional and global broker marketing and engagement events to broker support sales engagement.

• Marketing Communications: Lead our creative service capabilities which support customer engagement and internal communications execution.

• Customer Engagement: Support the IH business lines to increase customer engagement, measuring success through customer value, tenure and relationship NPS.

• Marketing agency engagement: Be the single owner of the relationship of our marketing agency, working closely with them to execute our marketing strategy with them.

• Data-driven decision making: Utilize data analytics and market insights to inform distribution strategies, track performance metrics and make informed decisions to drive growth

• Team Leadership: Lead, mentor and develop a high-performing marketing team, aligned with Cigna’s culture and values. Foster a culture of excellence, innovation, accountability and teamwork..

• Compliance: With high levels of personal integrity, ensure that all distribution activities comply with both local market and Cigna standards

EDUCATION/ EXPERIENCE & OTHER REQUIREMENTS:

• Bachelor’s Degree required; MBA is preferred.

• Industry and leadership experience of 10+ years.

• Proven experience in a regional or global leadership role.

• Experience in leading and influencing in a matrixed environment is critical.

COMPETENCIES:

• Strong strategic thinking, strategy execution and development.

• Extensive proficiency in digital marketing, including PPC, affiliates, SEO, CRM, and social media, with a strong focus on maximizing ROI.

• Proven track record of taking market and customer insight to create and execute global marketing strategies

• Strong communications and interpersonal skills, verbal and written communication.

• Personal resilience and adaptability.

• Ability to foster collaboration, value other perspectives and gain support and buy-in for organizational proposals.

• Strong analytical and problem-solving skills.

• Ability to manage and mentor others. Viewed as a leader and mentor. Sought out for advice and council within and outside of direct team.

• Excellent oral, written and communication skills. Strong Presenting Skills demonstrated ability to build a storyline and narrative to influence internal or external audiences.

• Inspirational leadership and a strong commitment to talent development, nurturing and empowering team members to reach their full potential and contribute effectively to achievement of organisational priorities.

BENEFITS :

• Competitive salary

• Multicultural and hybrid working environment

• Private Medical Insurance

• Employee Wellbeing Benefits

• Educational Development Program

Joi n our globally recognized brand where trust, communication, and a positive culture are paramount. Our leadership is consistent, approachable, and supportive, ensuring your well-being and work-life balance.

W e are seeking individuals who thrive in collaborative environments, are passionate about driving meaningful change, and are excited to grow in a company that prioritizes its people .

It’s time to look to your future and apply to work for Cigna today!

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [e-mail] for support. Do not email [e-mail] for an update on your application or to provide your resume as you will not receive a response.

About the company

Cigna is an American worldwide health services organization based in Bloomfield, Connecticut.

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