Head of AI-Driven Enterprise Marketing

Gusto; Scottsdale (AZ); Hybrid; USD 186,000 - 293,000; Full time

Job summary

Gusto is seeking a Head of Marketing to lead Symmetry Software's enterprise B2B marketing. You will craft and execute the marketing strategy, empower a full stack enterprise marketing team, and leverage AI at the core across demand gen, product marketing, digital, and lifecycle programs.

The role requires a strategic thinker with a deep understanding of technical products (APIs/SDKs) and a track record of driving revenue in the enterprise space. Hybrid in-office expectations apply.

Qualifications

• 12+ years of B2B marketing with enterprise tech focus.
• 5+ years leading enterprise marketing teams.
• Strong digital marketing, content, and automation experience.
• Technical product marketing for APIs/SDKs is a plus.
• Ability to drive data-driven decisions and ROI.

Responsibilities

• Develop and execute comprehensive enterprise marketing strategies.
• Oversee demand generation, lead nurturing, product and lifecycle marketing.
• Build and mentor a high-performing marketing team.
• Enhance digital presence with strategic campaigns and SEO.
• Equip sales with collateral, training, and tools to hit bookings.
• Implement data-driven lifecycle programs to improve retention and growth.
• Elevate brand positioning and messaging for Symmetry and Gusto.

Skills

Enterprise marketing

B2B marketing

Leadership

AI-native marketing

Marketing automation

Job description

Gusto is seeking a Head of Marketing to lead Symmetry Software's enterprise B2B marketing. You will craft and execute the marketing strategy, empower a full stack enterprise marketing team, and leverage AI at the core across demand gen, product marketing, digital, and lifecycle programs.

The role requires a strategic thinker with a deep understanding of technical products (APIs/SDKs) and a track record of driving revenue in the enterprise space. Hybrid in-office expectations apply.