AI-Driven Enterprise Marketing Leader

Gusto; Denver (CO); Hybrid; USD 190,000 - 260,000; Full time

Job summary

Gusto is seeking a Head of Marketing for Symmetry Software to lead our enterprise B2B marketing, shaping strategy and building a high-performing, AI-native function across demand generation, product marketing, digital marketing, lifecycle marketing, analytics and sales enablement.

You will manage a cross-functional team, drive multi-channel campaigns for developers using MCPs, APIs and SDKs, and partner with sales to accelerate bookings.

Qualifications

• 12+ years of experience in B2B marketing for enterprise tech with APIs/SDKs.
• 5+ years leading enterprise marketing teams across multiple disciplines.
• Strong understanding of digital marketing, content marketing, and marketing automation.
• Analytical mindset with data-driven decision making.

Responsibilities

• Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning.
• Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
• Build and Mentor a High-Performing Team: Lead a skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement.
• Enhance Digital Presence and Visibility: Strengthen Symmetry’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads.
• Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.
• Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
• Amplify the Symmetry brand: Own and enhance the positioning and messaging of Symmetry’s brand.
• Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.

Skills

B2B marketing

Enterprise tech

AI-native

Marketing automation

Digital marketing

Content marketing

Analytics

Leadership

Communication skills

API marketing

Job description

Gusto is seeking a Head of Marketing for Symmetry Software to lead our enterprise B2B marketing, shaping strategy and building a high-performing, AI-native function across demand generation, product marketing, digital marketing, lifecycle marketing, analytics and sales enablement.

You will manage a cross-functional team, drive multi-channel campaigns for developers using MCPs, APIs and SDKs, and partner with sales to accelerate bookings.