Head of Marketing

TUSHY - hellotushy.com; New York (NY); Hybrid; USD 240,000 - 360,000; Full time

Benefits offered by this job

6 Medical plans

401K with 4% match

NYC Commuter benefits

Personal development stipend

Job summary

TUSHY is seeking a Head of Marketing to own the entire marketing organization from our Dumbo, Brooklyn office with hybrid flexibility. You will lead growth, brand, retention, and ecommerce initiatives, guiding a high-velocity team across channels including Amazon.

This role demands strong ROI discipline and a fearless creative mindset. You'll report to the CEO and shape the education-to-conversion flywheel, while driving CAC/LTV optimization, AOV, and sustainable growth for a rapidly expanding

Qualifications

• 10+ years in marketing with 4+ years leading teams at DTC/ecommerce brands.
• Track record managing multi-million-dollar media budgets and high-growth targets.
• Hands-on media buying on Meta and Google.
• Fluent in ecommerce unit economics: CAC, LTV, contribution margin, MER.
• Experience with MMM, incrementality testing, and attribution.
• Shopify ecosystem experience, plus email/SMS retention.
• Proven ability to scale education-heavy categories with creative.

Responsibilities

• Own full-funnel marketing strategy and budget with clear growth targets.
• Own media allocation across Meta, Google, TikTok, YouTube, and more; hands-on when needed.
• Build a measurement system (MMM, incrementality, attribution).
• Lead and grow a multidisciplinary marketing team and agencies.
• Drive site conversion and AOV on Shopify with CRO roadmap.
• Grow LTV via email/SMS, subscriptions, consumables, post-purchase journeys.
• Partner with Creative, Product, CX, and Operations for launches.
• Keep brand bold with culture-driving campaigns.
• Collaborate with Sales on omnichannel mix; protect price integrity.
• Set KPI and forecast; report to leadership.
• Champion rapid experimentation and fast iteration.

Skills

Ecommerce marketing

Budget management

Meta & Google ads

Shopify & CRO

Team leadership

Data-driven storytelling

Campaign optimization

Tools

Shopify

Email platforms

CRM tools

Job description

Role: Head of Marketing

Join TUSHY on our #1 mission to change the way you go #2

Why TUSHY:

We're cleaning butts and elevating the bathroom experience for all Real Pooping Humans. If you're looking to join a team of taboo-breaking, passionate innovators and creatives working to revolutionize bathroom habits for a healthier, cleaner and more sustainable future, TUSHY is the place for you!

Poo-sition Overview:

TUSHY is looking for a Head of Marketing to own our entire marketing org.

We've sold ~3 million bidets in a category that's still under 10% of U.S. households. From a brand point of view, your job is to close that gap. You'll scale a decade-old cult brand, turn education and destigmatization into conversion, and launch a growing gut-to-butt-to-bowl ecosystem—all while keeping TUSHY joyful, mischievous, and impossible to ignore.

You're ecommerce-first. You think in CAC, LTV, contribution margin, and MER, and you know your way around Ads Manager well enough to get in the accounts and run the buy yourself when it counts. You're just as fired up leading a team of butt-washing crusaders as you are allocating budgets across channels.

You'll report directly to our CEO and co-founder and oversee every marketing function: growth, brand, retention, social commerce, creator, and PR.

This position is hybrid, with the expectation to be present at least 3 days a week in our Dumbo, Brooklyn (NY) office.

What You'll Doo

• Own the full-funnel marketing strategy and budget—positioning, channel mix (inclusive of Amazon), messaging, and marketing calendar—with clear accountability for new customer growth, revenue, and efficiency targets.
• Own media allocation across Meta, Google, TikTok, YouTube, podcasts, CTV, and whatever's next—and jump into the accounts yourself when results slip or the team needs a hand.
• Build a measurement system we trust—MMM, incrementality testing, and attribution—so every dollar has a job and we know which ones are doing it.
• Lead, hire, and level up a multidisciplinary marketing team and the agencies that support them. Set the bar, coach to it, and make this the best marketing team our people have ever worked on.
• Drive site conversion and AOV on Shopify—landing pages, offers, bundles, merchandising, and a steady CRO testing roadmap.
• Grow LTV by turning bidet owners into lifelong customers—email/SMS, subscriptions, consumables, and post-purchase journeys that keep them coming back.
• Be Creative's sharpest partner—bring the insights, the briefs, and the performance data that point them at our biggest opportunities, and run a high-velocity testing loop together where insight becomes concept, concept becomes data, and data becomes the next brief.
• Oversee GTM for our innovation pipeline—partner with Product, Creative, CX, and Operations so every launch hits on timing, pricing, and story.
• Keep the brand spiky with culture-driving campaigns that normalize bidets and turn "every poop into a great poop."
• Partner with Sales to grow our omnichannel mix—retail, and wholesale—while protecting DTC/Amazon price integrity.
• Set the KPI set and forecast, report out to leadership with clarity, and turn the numbers into decisions.
• Champion a culture of rapid experimentation and wonder to push bun-daries and iterate fast.

Qualifications

• 10+ years in marketing, including 4+ years leading teams at DTC/ecommerce brands. Ecommerce is a must.
• A proven track record owning a multi-million-dollar media budget and a high growth revenue target attached to it.
• Hands-on media buying experience on Meta and Google—you've built and structured accounts, and you can still run them.
• Fluent in ecommerce unit economics: CAC, LTV, contribution margin, MER, and payback.
• Deep experience with measurement—MMM, incrementality testing, and attribution tools.
• Shopify ecosystem experience, plus email/SMS and retention platforms.
• A proven record of scaling a low-penetration or education-heavy category with culture-shifting creative.
• Experience partnering with a creative team you don't manage—you get great work through sharp briefs, clear data, and trust, not org charts.
• Experience managing agencies and in-house teams, and knowing when to use which.
• A proven record of stretching scrappy budgets and rolling up your sleeves.
• Bonus: Amazon or retail experience, subscription/consumables businesses, or a background with humor-forward lifestyle or wellness brands.
• Passion for poop jokes is encouraged but not required (okay, actually—required).

Who You Are

• Ecommerce-first: You know what drives a conversion, a repeat purchase, and a profitable month.
• Player-coach: You lead from the front and aren't above getting in the accounts.
• Numbers-fluent storyteller: You can defend a budget with data and sell a big idea with conviction.
• Builder-operator: You set the strategy and build the systems that make it real.
• Revenue-minded: Every brand, channel, and creative choice ladders up to results.
• A leader people follow: You hire well, coach directly, and make people better.
• Collaborative to the core: You lead through influence as well as authority—Creative, Product, and Sales want you in the room.
• Insatiably curious: Obsessed with media trends, platform shifts, and staying ahead of the curve.
• Calm under pressure: You bring clarity and levity even when priorities shift or timelines are tight.

Benefits

• 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
• Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
• 401K program with 4% employer match after waiting period
• Health Saving Account & Flexible Savings Account contribution options
• 15 Paid time off (PTO) days to start increasing to 21 days based on tenure
• "Summer Fridays" (3 pm end) from Memorial Day through Labor Day
• 10 Company Paid Holidays, holiday break at the end of the year and more
• $500 Annual Personal Development Stipend
• NYC Commuter benefits
• Annual charitable donation matching program
• Free NYC Citibike
• Full suite of TUSHY products for your home, including subscriptions to super-sustainable and soft bamboo TP and toilet-brush pads plus 5 TUSHY bidets per year to gift to friends and family!

Our Values

• Be You,