Head of Marketing — Crypto Brand & Growth (Remote)

Consider, Inc.; San Francisco (CA); Remote; USD 151,000 - 250,000; Full time

Job summary

Rift is seeking its first marketing hire to own the brand and lifecycle of its marketing efforts. This remote role centers on crafting a compelling narrative, positioning the product, and driving qualified integration leads while working closely with the CEO.

You will shape content strategy, build brand awareness among DeFi leaders, and maximize productivity with AI tools in a lean team environment, with significant upside as the company grows.

Qualifications

• Experience creating high performing marketing content across channels.
• Ability to build brand narratives and position a crypto product.
• Proven storytelling skills to convert touchpoints into leads.
• Strong familiarity with AI tools to scale marketing.
• Crypto-native experience and writing ability tailored to DeFi audiences.

Responsibilities

• Own brand positioning and storytelling for Rift.
• Strategize content and convert touch points into qualified leads.
• Collaborate with CEO to craft company narrative and grow the brand.
• Lead marketing lifecycle and autonomy in a lean team.

Skills

Content creation

Brand building

Storytelling

AI tooling

Crypto native

Memelord/trader

Self-directed / dropout

Job description

Rift is seeking its first marketing hire to own the brand and lifecycle of its marketing efforts. This remote role centers on crafting a compelling narrative, positioning the product, and driving qualified integration leads while working closely with the CEO.

You will shape content strategy, build brand awareness among DeFi leaders, and maximize productivity with AI tools in a lean team environment, with significant upside as the company grows.