Chief Marketing Architect — Remote-First Blockchain Growth

Remote; San Francisco (CA); Remote; USD 260,000 - 420,000; Full time

Benefits offered by this job

Remote-first global workforce

Job summary

Offchain is seeking a VP of Marketing to turn early blockchain adoption into a clear market narrative, build a high-performing marketing function, and drive execution across brand, communications, product marketing, content, social, and partner marketing.

This leader will shape editorial strategy, lead a team through rapid growth, and collaborate with founders and executives to deliver precise, outcomes-driven storytelling and campaigns across all channels.

Qualifications

• 10+ years of marketing experience in high-growth technology, fintech, infrastructure, or crypto.
• 5+ years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM.

Responsibilities

• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
• Establish priorities, OKRs, launch calendars, review processes, and feedback loops.
• Build a team culture of speed, clarity, creativity, ownership, and high standards.
• Mentor a multi-workstream team and optimize execution.
• Define and own editorial standards and core narratives for Offchain and Arbitrum.
• Develop and execute high-impact campaigns across owned, earned, paid, and partner channels.
• Define how marketing success is measured and build reporting for business impact.

Skills

Marketing leadership

Editorial strategy

Brand management

Campaign management

Job description

Offchain is seeking a VP of Marketing to turn early blockchain adoption into a clear market narrative, build a high-performing marketing function, and drive execution across brand, communications, product marketing, content, social, and partner marketing.

This leader will shape editorial strategy, lead a team through rapid growth, and collaborate with founders and executives to deliver precise, outcomes-driven storytelling and campaigns across all channels.