Head of Marketing & Commercial Data Strategy

The Coca-Cola Company; Virginia; On-site; USD 180,000 - 250,000; Full time

Job summary

The Coca-Cola Company is seeking a Director, Marketing & Commercial Data to lead the GCM data strategy, governance and product roadmap, translating global direction into a locally relevant plan. You will drive adoption of data products and enable decision-making across marketing, sales, and partners, influencing stakeholders and delivering measurable growth.

In this senior role, you will orchestrate cross-functional teams, manage data foundations, and ensure compliance while shaping the future

Qualifications

• Bachelor’s degree in business, marketing, analytics, data science, engineering, technology or related discipline.
• Hands-on SQL/Python; consumer segmentation modeling; independently prepare and analyze data.
• 12+ years of progressive experience across data strategy, analytics, marketing technology, digital products, consumer data or transformation.
• Define and execute data strategies delivering measurable business outcomes in a matrixed organization.
• Translate data concepts into clear business actions; strong marketing and commercial acumen.
• Experience leading data-product or analytics-product roadmaps, agile delivery, adoption and change management.
• Knowledge of China digital and data ecosystems; local privacy, consent, platform requirements.
• Lead through influence across senior stakeholders, markets, tech teams, bottlers and partners.
• Strong financial and portfolio-management discipline with business cases and vendor management.
• Excellent executive communication; able to operate amid ambiguity and change.
• Fluent English; Mandarin capability strongly preferred for local-market leadership.

Responsibilities

• Execute GCM data strategy and portfolio.
• Drive integrated data roadmap with priorities based on business value, feasibility, risk, reuse and adoption.
• Translate global data strategies into clear GCM requirements, considering local needs.
• Build coherent architecture across foundational data and reusable data products.
• Lead conversations for integration of first-party consumer, CRM, engagement, commercial and signal data.
• Develop First Party Data (CDP) and Media Data Base (DMP) standards across teams.
• Ensure data translated into reusable traits, segments and decision signals for marketing and sales.
• Partner with tech to improve data availability, quality and access; connect local sources to global foundations.
• Champion data governance covering quality, lineage, ownership, privacy and retention.
• Oversee agencies and partners delivering data strategy, analytics, and activation with clear SLAs.
• Lead data activation to enable owned, paid and partner ecosystem reach and efficiency.

Skills

SQL

Python

Segmentation modeling

Data strategy

Leadership

Agile delivery

Change management

Executive communication

Data governance

Mandarin knowledge

Education

Bachelor’s degree in business/analytics

Job description

The Coca-Cola Company is seeking a Director, Marketing & Commercial Data to lead the GCM data strategy, governance and product roadmap, translating global direction into a locally relevant plan. You will drive adoption of data products and enable decision-making across marketing, sales, and partners, influencing stakeholders and delivering measurable growth.

In this senior role, you will orchestrate cross-functional teams, manage data foundations, and ensure compliance while shaping the future