Head of Marketing (B2B)

Irving Knight Group; Colorado; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Irving Knight Group is seeking a Director of B2B Marketing in Colorado to own and scale the marketing function as part of the Executive Leadership Team. The role emphasizes demand generation, content strategy, and revenue growth in packaging and related industries.

The position is hybrid (3+ days in-office) with a strong focus on go-to-market execution, partner collaboration, and data-driven ROI. You will lead a marketing team and drive sustainability storytelling and SEO visibility.

Qualifications

• 5+ years in B2B marketing with leadership experience.
• Proven go-to-market strategy execution.
• Experience building and mentoring marketing teams with metrics.
• Experience using AI tools, SEO, analytics, and modern marketing tech.

Responsibilities

• Oversee, adapt, and scale a B2B marketing playbook focused on demand generation, content and customer acquisition.
• Own the full marketing funnel from audience research to campaign execution, lead nurturing, and performance measurement.
• Build relationships with industry partners and thought leaders, shaping messaging, sustainability storytelling, and SEO visibility.
• Produce forecasts, budgets, and ROI reporting including headcount, tools, events, content, and experiments.
• Hire, train, and develop all marketing personnel.

Skills

B2B marketing leadership

Go-to-market strategy

Team development

AI tools usage

Tools

AI tools

SEO

Analytics platforms

Marketing technology stack

Job description

Title: Head of Marketing B2B - Reporting into CGO

Industry: Packaging (open other B2B industries)

Package: Competitive base salary + performance bonus

Work Type: Hybrid (at least 3 days per week in office; up to 4 fully remote weeks per year)

Company Overview

A leading provider of packaging solutions is seeking a dynamic Director of B2B Marketing to own, scale, and lead their marketing function. This pivotal leadership role will sit on the Executive Leadership Team, heavily influencing adjacent departments and contributing directly to organization-level decision-making, planning, and corporate governance.

Key Responsibilities Include:

• Overseeing, adapting, and continuously improving a well-functioning, scalable B2B marketing playbook focused on demand generation, content strategy, and customer acquisition.
• Owning the full marketing funnel from audience research and content creation to campaign execution, lead nurturing, and performance measurement.
• Building strong relationships with industry partners and thought leaders while guiding the team on messaging frameworks, sustainability storytelling, and SEO-driven visibility.
• Producing marketing forecasts, campaign budgets, and ROI reporting (including headcount, marketing tools, software, events, content production, and experimentation).
• Hiring, training, and development of all marketing team personnel.

Qualifications

• 5+ years of experience in B2B marketing (sustainability or packaging experience preferred)
• Proven track record of devising and executing successful go-to-market strategies.
• Demonstrated experience training and developing marketing teams while implementing structured, experiment-driven frameworks.
• Hands-on experience using AI tools, SEO, analytics platforms, and modern marketing technology to drive efficiency and measurable growth.
• Must be willing to relocate to Colorado and work in a hybrid environment (minimum 3 days per week in-office).