Director of B2B Marketing

24 Seven Talent; Louisville (KY); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health, dental, vision

401(k) match

Hybrid work model

Job summary

24 Seven Talent seeks a strategic Director of B2B Marketing to build demand and accelerate growth for a sustainability-focused company serving hundreds of enterprise brands across apparel, consumer products, beauty, and related industries.

This role requires a data-driven marketer who thrives on experimentation, continuous improvement, and modern go-to-market approaches. Hybrid in-office schedule with remote flexibility is offered.

Qualifications

• 5+ years in B2B marketing, demand generation, or growth marketing.
• Proven ownership of budgets and channel investment decisions.
• Strong command of paid media, attribution, SEO, website performance, and analytics.
• Hands-on experience building and managing Google Ads, LinkedIn, and Microsoft Ads.
• Excellent written, verbal, presentation, and cross-functional communication skills.
• Experience working with external agencies and partners.
• Comfort using AI tools to improve marketing effectiveness.
• Genuine interest in sustainability and mission-driven growth.

Responsibilities

• Own marketing strategy, planning, budget allocation, and performance optimization.
• Increase qualified inbound leads and support e-commerce revenue growth.
• Develop, test, measure, and refine campaigns across paid channels.
• Lead account-based marketing initiatives and audience activation.
• Shape editorial calendars and oversee content across newsletters, blogs, social media, email, webinars, and events.
• Advance SEO, generative-search visibility, landing-page optimization, and form performance.
• Manage agency, contractor, and consultant relationships.
• Represent customer insights and strengthen brand messaging and voice.
• Collaborate with sales, BD, design, and leadership teams.
• Develop a direct report focused on digital experience and e-commerce optimization.

Skills

B2B marketing

Demand generation

Growth marketing

Budget ownership

Analytics

Paid media

Agency collaborations

AI tools usage

Tools

Google Ads

LinkedIn Ads

Microsoft Advertising

Job description

Director of B2B Marketing

Contract type

Full-Time

Location

Louisville , Colorado

Specialty

Marketing

Salary

$130,000/year - $170,000/year.

Remote

No

Reference

516643

Contact name

Steven Levi

Job description

Director of B2B Marketing

We are seeking a strategic, adaptable B2B marketing leader to build demand and accelerate growth for an innovative company advancing sustainable packaging solutions. This organization partners with hundreds of enterprise brands across apparel, consumer products, beauty, and related industries.
This is a high-impact opportunity for a data-driven marketer who enjoys experimentation, continuous improvement, and developing modern go-to-market approaches. The central objective is to expand qualified inbound demand through a thoughtful, measurable marketing strategy.
MUST LIVE IN THE BOULDER / DENVER METRO AREA
What You’ll Do

• Own marketing strategy, planning, budget allocation, and ongoing performance optimization.
• Increase qualified inbound leads and support e-commerce revenue growth.
• Develop, test, measure, and refine campaigns across paid search, programmatic, LinkedIn, Amazon, Microsoft, Meta, and other channels.
• Lead account-based marketing initiatives and targeted audience activation.
• Shape editorial calendars and oversee content across newsletters, blogs, social media, email, webinars, and events.
• Advance SEO, generative-search visibility, landing-page optimization, and webform performance.
• Manage agency, contractor, and consultant relationships.
• Represent customer insights internally and strengthen brand positioning, messaging, and voice.
• Collaborate closely with sales, business development, design, and leadership teams.
• Manage and develop a direct report focused on digital experience and e-commerce optimization.

What You’ll Bring

• 5+ years of experience in B2B marketing, demand generation, or growth marketing.
• Demonstrated ownership of marketing budgets and channel investment decisions.
• Strong command of paid media, attribution, SEO, website performance, and campaign analytics.
• Hands-on experience building and managing Google Ads, LinkedIn, and Microsoft advertising programs.
• A test-and-learn mindset, with the ability to turn performance data into clear recommendations.
• Experience working with external agencies and partners.
• Excellent written, verbal, presentation, and cross-functional communication skills.
• Comfort using AI tools to improve marketing effectiveness and operational efficiency.
• A genuine interest in sustainability, innovation, and mission-driven business growth.

Success in This Role
Within the first year, you will establish and optimize programs designed to generate 750+ inbound leads through channels such as email, webforms, and sample requests.

Compensation & Work Arrangement

• Base salary: $130,000–$170,000
• Bonus: 15% target, with upside based on individual and company performance
• Total target compensation: approximately $155,000–$200,000+
• Benefits include health, dental, vision, and a 401(k) match.
• Hybrid schedule: approximately three days per week in office, with flexibility for remote work.